tag:blogger.com,1999:blog-15870961405649969412024-03-13T21:27:29.621-07:00A U R O R A L A H T I - The Inspiration BayThe Aurora is much diversified in colors and shapes, very exceptional and strange-looking. It's pleasing as well as scary to see. You can't predict it but you may catch it, and all of that applies to what you'll see here. Lahti is a postfix in Finnish which means “bay”. AuroraLahti is an imaginary place. You may enter it and it may be living inside of you. I'll try to make its beaches, rocks, dunes and grass available for you to enjoy the ideas and inspirations.Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.comBlogger22125tag:blogger.com,1999:blog-1587096140564996941.post-41381121625698741572012-04-02T15:20:00.000-07:002012-04-02T15:47:42.185-07:00Kids Learning Service Design (2): SDHeroes Game (1)<div class="addthis_toolbox addthis_default_style" expr:addthis:title="data:post.title" expr:addthis:url="data:post.url">
So this is my second post on the topic of "<a href="http://auroralahti.blogspot.com/search/label/Kids%20Learning%20Service%20Design" target="_blank">Kids Learning Service Design</a>". In the first post, I shared with you the <a href="http://auroralahti.blogspot.com/2012/03/kids-learning-service-design-1-riyadh.html" target="_blank">Riyadh Service Junior Jam</a> Experience. In this post I'll address the second version of the activity where we transformed the entire service design activity into an engaging game. The complications of running 2 activities at the same time (service design+game) may make it a bit difficult to cover but I'll do my best.<br />
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<h2>
Background</h2>
After I ran the Riyadh Junior Service Jam, I started to believe that there's more that kids could do with service design. They're really amazing when you think about how ready they're. I decided to run another version with my kids. In the beginning it was planned to be a split image of the other activity but may be with longer duration. Once we started to plan the activity area, the game theme started to emerge and the idea to transform the entire thing into one game started to be clearer. This activity also happened in the comfort of our home. The adults participating have seen the photos from the jam but the kids were more taken by the coloring pencils, sticky notes and the preparation taking place.<br />
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I started to design the game storyline and the needed physical evidences and handed them to participants to create. So you can say we started practicing design before we even start the design activity.Following are some photos of the early preparation activities.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRujmVqN2BOaz9-R9PtzxAAxw_4tFNjzuY-hI6N1Ar8kQ61CLJYXqTkBhJHjsm4CEI2KsAtx6DLb7a6AI-jCkVe_inZhCXN5-4in1YG_B9xKIykzCw1wxXlM72SJBkrjY2f5Au3u0GV-Q/s1600/IMG_1561.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRujmVqN2BOaz9-R9PtzxAAxw_4tFNjzuY-hI6N1Ar8kQ61CLJYXqTkBhJHjsm4CEI2KsAtx6DLb7a6AI-jCkVe_inZhCXN5-4in1YG_B9xKIykzCw1wxXlM72SJBkrjY2f5Au3u0GV-Q/s320/IMG_1561.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">WARNING! SD ACTION IS ON ...<br />
SD HEROES are on a mission, be around at your own risk !!</td></tr>
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<h2>
Game Storyline <br />
</h2>
The game is based on a set of objectives to fulfill a specific
mission. A friend of each hero has escaped due to a bad experience he
had. Each hero's role is to bring his friend back. In order to fulfill
this mission, each hero has to achieve the following mission objectives:<br />
<ol>
<li>Find the scene of the accident. Where was your friend when he escaped?</li>
<li>Draw a sketch of your friend. Who's your friend? And why did he escape?<br />
</li>
<li>Know more information about the problem of your friend and people like him.</li>
<li>Change that place to make it better for your friend.</li>
<li>Craft a great message to tell your friend about the change.<br />
</li>
<li>Prove to your friend that this change is guaranteed and will always be there.</li>
</ol>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQsV4IajCl22lE_oIEFf7ZHG0OjD52mMxg_ADTsapJsysOZRQbI9271f-q7zu_d5yhXYLk1MPiYOGQ67tLJ-9EDp1WowsZ-Svy3s35ryes0cqnkgrbXQR99WJM6dqLYVBtUXyQEPu0dZg/s1600/IMG_1562.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQsV4IajCl22lE_oIEFf7ZHG0OjD52mMxg_ADTsapJsysOZRQbI9271f-q7zu_d5yhXYLk1MPiYOGQ67tLJ-9EDp1WowsZ-Svy3s35ryes0cqnkgrbXQR99WJM6dqLYVBtUXyQEPu0dZg/s320/IMG_1562.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">COMMAND CENTER is being built</td></tr>
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Each of the above-mentioned objectives maps to a goal or activity in the service design project. We together designed the COMMAND CENTER as you see it in the photo above. It's a simple 2 A4 papers stuck on the back of the door which SDHeroes visit to know about current objectives or do general communication needed for their missions. I draw one of the them and the kids colored it. The other one was drawn and colored by their mom. As you see before we started we asked them to come back later for the first objective. We also utilized Twitter to announce the game activities to the rest of the world. You can check it at #SDHeros . <br />
<h2>
Outline</h2>
Mapped to the above-highlighted storyline is the activity outline. Unlike Riyadh Junior Jam, we made the choice of the service concept to work on a part of the activity rather than a choice of the participant. We also had more room to do primitive customer research. Again, it was all embedded in the game. This time the kids were explicitly playing a game and not aware of anything called service design. Following are 6 steps mapped to the 6 games objectives:<br />
<ol>
<li>Define the service domain</li>
<li>Draw the customer persona</li>
<li>Conduct further customer research for more insights</li>
<li>Draw a customer journey of the new concept</li>
<li>Visualize the new concept</li>
<li>Design the business model to sustain the business and crystallize value creation & capture.</li>
</ol>
The time was enough to do the first 4 activities. We partially did the 5th activity. In the middle of the game some merging between heroes happened where some of them formed teams. We'll continue the game this coming weekend where we continue visualization and do business model canvas. <br />
Unlike the Riyadh Junior Jam, this activity was full of collaboration as each hero was involved in achieving the objectives of other heroes as we'll see. This collaboration made the game very engaging.<br />
<h2>
Audience</h2>
SO we had 5 kids and 2 adults. The first objective that was posted in
the command center was about telling us about your name and
mascot/avatar as you see here: <br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0yQmsmyBhy9H0Dk3JUbsi32Avs2fzJ7Dfv4sq7Bj_u-tIr6WZyGG3p_t2VvQEwPMjH1AThd08FPdZsFPueQzD8uyCAAuLjy0xvs_wOMOleSvIzMKTNoLPOuofRqcmmY3OzvkbWj7go4k/s1600/IMG_1563.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0yQmsmyBhy9H0Dk3JUbsi32Avs2fzJ7Dfv4sq7Bj_u-tIr6WZyGG3p_t2VvQEwPMjH1AThd08FPdZsFPueQzD8uyCAAuLjy0xvs_wOMOleSvIzMKTNoLPOuofRqcmmY3OzvkbWj7go4k/s320/IMG_1563.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">SDHeroes had to start by picking a name and avatar</td></tr>
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Please help me welcome our SDHeroes and their avatars you'll know them by throughout the game:<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbOJtgqWo0OjseTGESep14DXAf0zo8_5FZt76JsPxW3M4GiBvWH3JFnF4IdYSZGxO_BJ8D78F4gP9UJDqbz2lalrQTxRgsAEXpGB86lkO_FDtMW5WywimHZUlIfjUoxb4nEfBItO0Jma0/s1600/IMG_20120314_165917.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbOJtgqWo0OjseTGESep14DXAf0zo8_5FZt76JsPxW3M4GiBvWH3JFnF4IdYSZGxO_BJ8D78F4gP9UJDqbz2lalrQTxRgsAEXpGB86lkO_FDtMW5WywimHZUlIfjUoxb4nEfBItO0Jma0/s320/IMG_20120314_165917.jpg" width="259" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Khaled (10 y.o.), <b>Dragon</b></td><td class="tr-caption" style="text-align: center;"><br /></td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdI9nklb1SAKwj7wBEJ5ey9JRHwLgzr90CfBRoiaQCxhbhIVFWaI2DGOijQ3gfVgg1uN_0GgwL9m-JYvwGfd-uRsh30S-2G5GU4GPoBC3qb0AAnd8TJgql8TaUmxNtD6xqlprxcteM-pU/s1600/IMG_1564.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdI9nklb1SAKwj7wBEJ5ey9JRHwLgzr90CfBRoiaQCxhbhIVFWaI2DGOijQ3gfVgg1uN_0GgwL9m-JYvwGfd-uRsh30S-2G5GU4GPoBC3qb0AAnd8TJgql8TaUmxNtD6xqlprxcteM-pU/s320/IMG_1564.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Dragon's Avatar</td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOLAphZkx3mOA2j-eYeePCtBrJUgyFKiYWE-l-XhaOEoKrnLjkxNR_Ry2MZ7JrpaK6pMAGloylNlsnZ6IddN-N68eCV6swMIAJH04qg7ZUH0UhDymdxzKhMInj3rN3ikP4jqtSoso7ON0/s1600/IMG_20120313_180849%25281%2529.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOLAphZkx3mOA2j-eYeePCtBrJUgyFKiYWE-l-XhaOEoKrnLjkxNR_Ry2MZ7JrpaK6pMAGloylNlsnZ6IddN-N68eCV6swMIAJH04qg7ZUH0UhDymdxzKhMInj3rN3ikP4jqtSoso7ON0/s320/IMG_20120313_180849%25281%2529.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Abdullah (7 y.o.), <b>Blue Ranger</b></td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
</tbody></table>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMC1QZEuB5TddMVeonRyuUjP5oospEK2iwO3xzddBTkHKmKicQvgXA-jh6FenXgyt8e6yobAK6k3swBRj3AjzvMSCyUC-YnKEsBzKvpVWs0JbZVdN2J86VEi97OdzNuiH1BjdJif1ENSg/s1600/IMG_1566.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMC1QZEuB5TddMVeonRyuUjP5oospEK2iwO3xzddBTkHKmKicQvgXA-jh6FenXgyt8e6yobAK6k3swBRj3AjzvMSCyUC-YnKEsBzKvpVWs0JbZVdN2J86VEi97OdzNuiH1BjdJif1ENSg/s320/IMG_1566.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Blue Ranger's Avatar</td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmCIYG2lWeBX39Mx5pYeSPuPXzF7JR_qGYEF9TcDhiKyNj7IcG7pKOFcBOmfnDPMapC1YeiagJJEa8W-iJf3X7J8rCqW2hnrd_Z4YHIUxvlhLIHQ-rUUxTxm2yw3wtqLxYJ5zrEA8B_dg/s1600/IMG_20120314_165729.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmCIYG2lWeBX39Mx5pYeSPuPXzF7JR_qGYEF9TcDhiKyNj7IcG7pKOFcBOmfnDPMapC1YeiagJJEa8W-iJf3X7J8rCqW2hnrd_Z4YHIUxvlhLIHQ-rUUxTxm2yw3wtqLxYJ5zrEA8B_dg/s320/IMG_20120314_165729.jpg" width="222" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Arwa (5 y.o.), <b>Dora</b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLiTfjXIisSck1-P341sJ4P153cSJY_WwZPO5rYvJn_b8vYfsLlbr3sSlAA6Gi9SYOIdA7-eeZim3HzIO1hTL7XZKeQZdulF-GGw5ahyphenhyphenNw1YShGOa1iCMD5ob4PVk0YiN5ZZS1qFL4kfs/s1600/IMG_1568.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLiTfjXIisSck1-P341sJ4P153cSJY_WwZPO5rYvJn_b8vYfsLlbr3sSlAA6Gi9SYOIdA7-eeZim3HzIO1hTL7XZKeQZdulF-GGw5ahyphenhyphenNw1YShGOa1iCMD5ob4PVk0YiN5ZZS1qFL4kfs/s320/IMG_1568.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Dora's Avatar</td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhw84QKPpVEQCVSy8pk-yarDB4HE0B_V3pxJl4yj5Om6jjkQ26JG2wdVG4swbDcSk4FXpiLPEzWNkzLpwYQ2RoJMeTQvPLosp3GCLlsAC5l41ECyx3kgzL_HAocuFfACuVeKutug_pIhoc/s1600/IMG_20120314_171243.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhw84QKPpVEQCVSy8pk-yarDB4HE0B_V3pxJl4yj5Om6jjkQ26JG2wdVG4swbDcSk4FXpiLPEzWNkzLpwYQ2RoJMeTQvPLosp3GCLlsAC5l41ECyx3kgzL_HAocuFfACuVeKutug_pIhoc/s320/IMG_20120314_171243.jpg" width="250" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Abdul-Malik (5 y.o.), <b>Iron Man</b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfAn40WJsHeCpixWeS8uTH7i9YVx5HsV2z_9KWmZyR7KEpFenUGuBa8kY4fRkSv9OKNqJmX_D4TpDY9k9DPyKd3mlzlhgf153BN9tAM9eJPSpWrM5_FrYzU-OFIxs2AZs7lo4ZUfAT6VU/s1600/IMG_1567.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfAn40WJsHeCpixWeS8uTH7i9YVx5HsV2z_9KWmZyR7KEpFenUGuBa8kY4fRkSv9OKNqJmX_D4TpDY9k9DPyKd3mlzlhgf153BN9tAM9eJPSpWrM5_FrYzU-OFIxs2AZs7lo4ZUfAT6VU/s320/IMG_1567.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Iron man's Avatar</td></tr>
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We also had 2 adults participating and they chose the following names and avatars:<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIeoOtVZnCTejNKFuNkUqBVPmNZRc1PGpXshgci6_tzy9aX6OEi9b40xIEWsK1QjdyUDSiw2d37eTDLzXLIP4cKzTsTLqVodMcblGds83Tuw_kdOpR6Ji2UarTyolgJNuMs_Re7-S8lH0/s1600/IMG_1565.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIeoOtVZnCTejNKFuNkUqBVPmNZRc1PGpXshgci6_tzy9aX6OEi9b40xIEWsK1QjdyUDSiw2d37eTDLzXLIP4cKzTsTLqVodMcblGds83Tuw_kdOpR6Ji2UarTyolgJNuMs_Re7-S8lH0/s320/IMG_1565.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mars's Avatar</td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
</tbody></table>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjo9IzBbz0RQLtohEfzK94t77GUID0SfbfWBZu8hYhYAUaaNZwl3fvdMJVsb2Q2Jy6F-DtVZuGnmRHBivCkCUWNtSq3_Hw9KzdaVMdkM2Zr2V9x8CdaoqKGFq9e41IF1iDHoLPGI8k-kg/s1600/IMG_1569.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjo9IzBbz0RQLtohEfzK94t77GUID0SfbfWBZu8hYhYAUaaNZwl3fvdMJVsb2Q2Jy6F-DtVZuGnmRHBivCkCUWNtSq3_Hw9KzdaVMdkM2Zr2V9x8CdaoqKGFq9e41IF1iDHoLPGI8k-kg/s320/IMG_1569.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Super's Avatar</td></tr>
</tbody></table>
As you may have noticed, every hero was assigned a different color of sticky notes. This helped manage the game specially when it comes to clues and information. It helps every hero immediately recognize what's related to him or to others.<br />
<h2>
Activities</h2>
<ol>
<li><h3>
Finding the Accident Scene (Defining the Service Domain)</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqsXHT21U1yuj6V95G6eaFOvC3hKWEfcDqIknnfCaPGLdpAg2TcJXEfL5et6akS4h7WwpXaMzahPzV-GQG_DZvdc9wHeYpbZ7uEjGNuyXiOWWSgy4z6hP8uRjs5bOcGyNChkRNJJpR3S4/s1600/IMG_1571.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqsXHT21U1yuj6V95G6eaFOvC3hKWEfcDqIknnfCaPGLdpAg2TcJXEfL5et6akS4h7WwpXaMzahPzV-GQG_DZvdc9wHeYpbZ7uEjGNuyXiOWWSgy4z6hP8uRjs5bOcGyNChkRNJJpR3S4/s320/IMG_1571.jpg" width="320" /></a></div>
This is where first incident of collaboration started. This was the
second objective to be posted on the COMMAND CENTER. I first asked every
hero to take 2 sticky notes from the hero on his right side and they did. On
the first stick note he would write a name of a place (which will act as the
service domain). He will then hide that sticky note to serve as a clue.
He'll then write the location of that clue on the other sticky note and post
it in the COMMAND CENTER to serve as a clue to the clue. From that time on we referred to the person who did this activity as clue assistant. He'll continue to serve as a clue assistant for the Hero throughout the game. To make sure it's clearly we understood, Heroes interchangeably acted as clue assistants for each other. We had 6 heroes who also acted as 6 clue assistants.<br />
Once clues are properly placed, we announce the objective and SDHeroes would head to the COMMAND CENTER to know the objective and take their clues as you see here:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguMKmbEgWGQIuISljWDhON8YeqQofMCAi5_6ygXxjtCt8v2BturBpagGOhAzfAg9hALvlX19Dj2wofqlWHqlyAuqIdthJt3vZnStFR9Z8TjLxjKYBZUsB9aE3j6FXt2sI_u45K6tYS11k/s1600/IMG_1570.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguMKmbEgWGQIuISljWDhON8YeqQofMCAi5_6ygXxjtCt8v2BturBpagGOhAzfAg9hALvlX19Dj2wofqlWHqlyAuqIdthJt3vZnStFR9Z8TjLxjKYBZUsB9aE3j6FXt2sI_u45K6tYS11k/s320/IMG_1570.jpg" width="238" /></a></div>
<br /><br />
Following are some photos of the action of this very engaging mission objective.<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO4qkMePbJGaofxILT_sLPYSGCBto8w3mChqfGllu3WCwSfNMisW4gvOAgxFcy_xEsH6p6QbzlbXQb6lgUonUef13gr9u8_TnkgHYvx14QVttXEKBhK1YcqQpiuGTezVUAWP1K_ZAww0A/s1600/IMG_1573.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO4qkMePbJGaofxILT_sLPYSGCBto8w3mChqfGllu3WCwSfNMisW4gvOAgxFcy_xEsH6p6QbzlbXQb6lgUonUef13gr9u8_TnkgHYvx14QVttXEKBhK1YcqQpiuGTezVUAWP1K_ZAww0A/s320/IMG_1573.jpg" width="238" /></a></div>
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcrvyHi6GSiyfAyV1WHe_uogzCnZE_HxF5iQG9RNc1rG7hsbbw9OGbfAGagAbomYWu7SvBgdzlWOjDN8HFztjOBmO0pXmIbIMMDSRo1IgYLg0ZTSUP2mrJXLOliH70HfHCuvemuRikaTw/s1600/IMG_1574.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcrvyHi6GSiyfAyV1WHe_uogzCnZE_HxF5iQG9RNc1rG7hsbbw9OGbfAGagAbomYWu7SvBgdzlWOjDN8HFztjOBmO0pXmIbIMMDSRo1IgYLg0ZTSUP2mrJXLOliH70HfHCuvemuRikaTw/s320/IMG_1574.jpg" width="238" /></a></div>
It was a very engaging start for the kids. You were very tricky and very merciless for their choices of places to hide the clues but they all found them with not help. As you see here, these are the scene clues posted back to the COMMAND CENTER.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0sRrYZdTrIo5g7Ym1M368RKuL-1G7ATyqHxZFhohI9YW6WVWzwh0aNNLTRXiZdb8kgxh21E5Kd7PZ41MAY82xpiQB_-jC1lwctl6f16K-TpxLG6v65RZkNLe5IHRcfQtkD-XhVB8PpmY/s1600/IMG_1575.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0sRrYZdTrIo5g7Ym1M368RKuL-1G7ATyqHxZFhohI9YW6WVWzwh0aNNLTRXiZdb8kgxh21E5Kd7PZ41MAY82xpiQB_-jC1lwctl6f16K-TpxLG6v65RZkNLe5IHRcfQtkD-XhVB8PpmY/s320/IMG_1575.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">It reads as (from left): "Your friend is at the school", "Your friend is at the Smouha Sports club", "Hospital","The place where your friend got lost is the Smouha Course (Training Center)", "Bank", "Your friend got lost in the mosque"</td></tr>
</tbody></table>
<br />
Once they all knew about where to start, they were all ready to move to the next objective; knowing more information about their friends enough to draw them.<br />
<h3>
<br />2. Draw a Sketch of Your Friend (Persona Development)</h3>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijGaiUYlCBDBbvCn5tqrZ5mDuMwba_wkL8wRuyGefCflMCp3WJ3e6DIzF4qXdtx5AgxJnjLIwbjI5xLsMMj0uDECe6OSscKcVfC0MUvTodbHPE5TgG3Tj0WZ2oUg_RG-Uh6M547TDwhOs/s1600/IMG_1576.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijGaiUYlCBDBbvCn5tqrZ5mDuMwba_wkL8wRuyGefCflMCp3WJ3e6DIzF4qXdtx5AgxJnjLIwbjI5xLsMMj0uDECe6OSscKcVfC0MUvTodbHPE5TgG3Tj0WZ2oUg_RG-Uh6M547TDwhOs/s320/IMG_1576.jpg" width="238" /></a></div>
<h3>
</h3>
Now that each Hero has a clue assistant, they were asked to interview their clue assistant to get details about their friends that are enough to draw their friends. We have to take into consideration that now each clue assistant had to give his own real insights on specific services to serve as problems for the hero to solve. This was very clear when you come close from concepts that are present in their daily life like school. Here's a part of the action of interviewing and drawing.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYPoe82iNRUdkjfLJ5qu3H1ZvWFJK8jY25_sxb63xb2TtzlFeIahxjva98eVftsLIwyXGGn71SdWhCcE2FvVTZp3G1pSOZKqZp6uGUcAZdY2jdRJALnBGxsWJV5PvgLmOFz-EoIBQUFiY/s1600/IMG_1578.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYPoe82iNRUdkjfLJ5qu3H1ZvWFJK8jY25_sxb63xb2TtzlFeIahxjva98eVftsLIwyXGGn71SdWhCcE2FvVTZp3G1pSOZKqZp6uGUcAZdY2jdRJALnBGxsWJV5PvgLmOFz-EoIBQUFiY/s320/IMG_1578.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Iron Man giving his testimony to Dora on her friend at school</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinkaw_iTfngeJqCKIzbboMCpEh3MiJZwNWL1GHB6ReUURWnC9j2ogGX9noiS_3gVPH-ZrG__Tih-aM4aI2POUH2ssNebrYp7v1eKaYfN2EkW25I_zh6f4wyNR32HbpHc62FhN9TJY6vek/s1600/IMG_1577.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinkaw_iTfngeJqCKIzbboMCpEh3MiJZwNWL1GHB6ReUURWnC9j2ogGX9noiS_3gVPH-ZrG__Tih-aM4aI2POUH2ssNebrYp7v1eKaYfN2EkW25I_zh6f4wyNR32HbpHc62FhN9TJY6vek/s320/IMG_1577.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Dora is sketching accordingly</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjstpplZoOxcIfE2clOn3ywiLmHmXQ2Zrr4f3aSeQ4VLhKa9E029rjSkKtTADjYfRudiVR5V79VFbfJqLFN31hlh4Rvv0m1NQeqN1Ek3wJs71lMHciFOicCDyevK2GsDeMJt55XbdMOwE4/s1600/IMG_1581.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjstpplZoOxcIfE2clOn3ywiLmHmXQ2Zrr4f3aSeQ4VLhKa9E029rjSkKtTADjYfRudiVR5V79VFbfJqLFN31hlh4Rvv0m1NQeqN1Ek3wJs71lMHciFOicCDyevK2GsDeMJt55XbdMOwE4/s320/IMG_1581.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Blue Ranger is interviewing Super on Mr. Saeed on was at the bank</td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
</div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixrNz84BrdXK69D2W0_AsMxJjTOXW29ANLNPMwFoCZcxGtTxSJB122RpxMQAyBPlIINlcnu9EbpKaDuCsufKtyqkm2NbCuUSSCpjQRKnYkEo_1STVw1zCfvdr4BdCqbiUh-imF1QbHQkk/s1600/IMG_1590.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixrNz84BrdXK69D2W0_AsMxJjTOXW29ANLNPMwFoCZcxGtTxSJB122RpxMQAyBPlIINlcnu9EbpKaDuCsufKtyqkm2NbCuUSSCpjQRKnYkEo_1STVw1zCfvdr4BdCqbiUh-imF1QbHQkk/s320/IMG_1590.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Blue Ranger is refining his persona</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1EBK0z_ERPqi5nIaR1ECZNTrEYgoSJbZw1XFwBEvB_h84Os9xSLRwtoJn4Pb93rdz2tbAPfc5XqqJ8V_DGXk71D4AOcuSNVhc1bp_dXCMibwayx7jKf-QIbo-4EaCH_0tDXSwitdzFHs/s1600/IMG_1579.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1EBK0z_ERPqi5nIaR1ECZNTrEYgoSJbZw1XFwBEvB_h84Os9xSLRwtoJn4Pb93rdz2tbAPfc5XqqJ8V_DGXk71D4AOcuSNVhc1bp_dXCMibwayx7jKf-QIbo-4EaCH_0tDXSwitdzFHs/s320/IMG_1579.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Here it's</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR-4Kw5JuUrx4sbeYk5FTpMnPrNRmI9_6A0zDPxH_eMDtFK3abwAQFeXo9yL6-X8ySZY_bzFRhmYJSln4Wnjcz0_X0PKsAP9Y52U6qbqGuRDZ0kBrQdm15i7qM9aiBxli33Xd19DcT7fY/s1600/IMG_1588.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR-4Kw5JuUrx4sbeYk5FTpMnPrNRmI9_6A0zDPxH_eMDtFK3abwAQFeXo9yL6-X8ySZY_bzFRhmYJSln4Wnjcz0_X0PKsAP9Y52U6qbqGuRDZ0kBrQdm15i7qM9aiBxli33Xd19DcT7fY/s320/IMG_1588.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Dragon is giving details to Mars on the course her friend was attending</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMFyFPhMEHZXXwMt-Ny-feK9S2UiNt1NCsTw87TqZZZaYaDzxAIA3WlxW4qvy3sBe86SXSlTjv3oji8-3TeptdssBQvkwyQxUCWipo2nx8SvJnOXWnqUZPIdEhsLrYnzgtwifk0jhSC_o/s1600/IMG_1580.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMFyFPhMEHZXXwMt-Ny-feK9S2UiNt1NCsTw87TqZZZaYaDzxAIA3WlxW4qvy3sBe86SXSlTjv3oji8-3TeptdssBQvkwyQxUCWipo2nx8SvJnOXWnqUZPIdEhsLrYnzgtwifk0jhSC_o/s320/IMG_1580.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">He's also noting down Dora's inputs for his persona</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyX78giW9WoybiqVTJ9KiGVnUxds1UX7LyYrnJogzxciwv4VHYORDheX8hWjsJmXdr6oiFjSQ3idLgcPd9qkj5CdIJP_onDAukgUIqvQEr02Ar0oi_A-kTUp6qlOFWK4iL3rf66nngOrE/s1600/IMG_1584.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyX78giW9WoybiqVTJ9KiGVnUxds1UX7LyYrnJogzxciwv4VHYORDheX8hWjsJmXdr6oiFjSQ3idLgcPd9qkj5CdIJP_onDAukgUIqvQEr02Ar0oi_A-kTUp6qlOFWK4iL3rf66nngOrE/s320/IMG_1584.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Further developing</td></tr>
</tbody></table>
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</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6GlZssASmhh-NU8TysmrGFyJbCSx0f2fg-KjKpEIT7yyKEG5C5szVACQfB1Bpiy9rl3F_QAY8Mcpv_QyXg-ugj79I3uSvCglHlYSBtC28scDjXPKEjNzyK5S2G72zMVsFFFMqy-QI-kg/s1600/IMG_1583.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6GlZssASmhh-NU8TysmrGFyJbCSx0f2fg-KjKpEIT7yyKEG5C5szVACQfB1Bpiy9rl3F_QAY8Mcpv_QyXg-ugj79I3uSvCglHlYSBtC28scDjXPKEjNzyK5S2G72zMVsFFFMqy-QI-kg/s320/IMG_1583.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mars's persona with her 5 kids and 1 of them is handicapped</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOn3Wc-CTWHI4_ZBfBUihlKKHbLtdh5tp_OGzE-NdMRfSsG0eS1yhLOay13g9nwneKnGti_dqVXOyVRqoXC_l02qitTzdJimwmO-5aHdbmM3rW9-tLLZsc9JFJ1hZCATxQrX4qPVVGmnA/s1600/IMG_1582.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOn3Wc-CTWHI4_ZBfBUihlKKHbLtdh5tp_OGzE-NdMRfSsG0eS1yhLOay13g9nwneKnGti_dqVXOyVRqoXC_l02qitTzdJimwmO-5aHdbmM3rW9-tLLZsc9JFJ1hZCATxQrX4qPVVGmnA/s320/IMG_1582.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Super's persona of an obese lady who slipped while doing exercise and people laughed at her!</td></tr>
</tbody></table>
This is where we stopped at the first Day and in the next day we started with the customer research.<br />
<h3>
3. Know More Information About Your Friend's Problem & People Like Him (Customer Research)</h3>
So we were starting out first activity with our SDHeroes here fueling as you see.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEin3w8BjHAXxGhslHTRIMb3jZcPLXXpKMvYpFDhLJETUMS3eol0QZ3p3w-YuSKNQM3gXCOBbF0ckC221fP322Pury1OucpJgzYwKfdac5kuBBziRjayzOLXmSWyrH2Gk__qVJA-YhO_AK8/s1600/IMG_1596.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEin3w8BjHAXxGhslHTRIMb3jZcPLXXpKMvYpFDhLJETUMS3eol0QZ3p3w-YuSKNQM3gXCOBbF0ckC221fP322Pury1OucpJgzYwKfdac5kuBBziRjayzOLXmSWyrH2Gk__qVJA-YhO_AK8/s320/IMG_1596.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Some SDBabies are spotted as well :)</td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
</tbody></table>
Remember that in the persona development clue assistant was the only source of information about the customer. In this current activity we widened the area of research and support to include all of the group and their circles. We ran across each service concept and asked if any of the group could be a good profile for research for such a domain or if they happened to know any. This helped very much for concepts that come from outside kids world. We were able to interview an orthopedic relative on the phone for the hospital concept, I was interview on the bank services, and we had more examples. Surely Dora now had all the freedom and luxury of interviewing all the kids in the group for her school concept rather than only having Iron Man as her only source.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMkuOlVDpGbybFpKKzy-t43y0jZDZqvtp5xKz9roqO7ziCoCIeMtncjlYyL8LqUubm3vfiLSY2lvaAyMSjKIhoJ_TU7HIj4z4xqYKsxCuTvDNadSUR4GZkd9JSzXwUON3M1HEB_vrTJ44/s1600/IMG_1601.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMkuOlVDpGbybFpKKzy-t43y0jZDZqvtp5xKz9roqO7ziCoCIeMtncjlYyL8LqUubm3vfiLSY2lvaAyMSjKIhoJ_TU7HIj4z4xqYKsxCuTvDNadSUR4GZkd9JSzXwUON3M1HEB_vrTJ44/s320/IMG_1601.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Blue Ranger giving his inputs to young Dora</td><td class="tr-caption" style="text-align: center;"><br /></td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
</tbody></table>
<h3>
4. Make It Better For Your Friend (Customer Journey of the New Concept)</h3>
At that point SDHeroes started ideating new concepts to solve the problems and to provide a better experience. The bank case was an example where the hero was not able to design a new journey without capturing the existing one in details. This happened due to the service domain being one that they don't interact with in their daily life. It took more time to develop the knowledge of this business and he was ready to move on. Again, this kind of learning is one that we as adult designers have to do all the time. It's rare that you come to a service domain and you find that you already know the business details, you all the time have to do this learning. <br />
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<br />
When continuing this weekend, I'll help them further enrich this part of the game to come with better outcomes.<br />
We've done visualization of only one concept, so in this weekend's activity we'll also do that. We'll finish by designing the business model.I'll then share all the lessons learned with you.<br />
</li>
</ol>
I'd like to leave you only with one thought that summarizes my main outcome.<br />
<blockquote class="tr_bq">
"Kids are full-time service designers and we were so when we were young. We used to imagine things that are not there, prototype them, act accordingly, enhance them, act them, we were never laughed at when we used a stick as horse or a cup as a mic or phone. You act as if you're giving money and your friend would take it from you and put it in his pocket right away. We used to tell each other stories that never happened and we build on eachother's. We always made things that looked like things and origamis were a big competency that helped us own what we don't have. Probably all we needed was to be able to understand and more sophisticated knowledge of the world around us and the complexity it brings. Don't you think kids are easier to turn into service designers than design students?"</blockquote>
Stay tuned for more game updates. Until then I would like to read your insights and what you think about it. <br />
<br />
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</script>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com1tag:blogger.com,1999:blog-1587096140564996941.post-63262204025770782942012-03-30T12:15:00.001-07:002012-03-30T12:15:25.397-07:00Kids Learning Service Design (1): Riyadh Junior Service Jam<div class="addthis_toolbox addthis_default_style" expr:addthis:title="data:post.title" expr:addthis:url="data:post.url">
So I wouldn't call it Service Design education for kids because we're still far from that. I've done 2 activities to explore teaching service design to kids, and I'll share the first activity in this post. Both activities didn't take much time in preparation and sometimes the activity itself got designed or evolved within the time of execution.<br />
<span class="Apple-style-span" style="font-size: large; font-weight: bold;"><br /></span><br />
<span class="Apple-style-span" style="font-size: large; font-weight: bold;">Background</span><br />
This post is on Riyadh Junior Service Jam a closed home-hosted activity that took place few days before the Riyadh Service Jam (the spearhead of <a href="http://www.globalservicejam.org/" target="_blank">Global Service Jam</a> 2012). It was all spontaneously planned. I was supposed to visit a friend at home and he has asked me to be ready to share something with his kids or to teach them anything. I called him a day before and I said "Why don't we do some service design?" he agreed and I SMSed him the list of requirements (2 glue sticks, 3 thick markers of different colors, post-it notes, A1/A0 or flip chart sheets, tape, A4 sheets, some old magazines.<br />
<h2>
<span style="font-size: large;">Outline</span></h2>
<span style="font-size: large;"><span style="font-size: small;">We had 2 hours for the activity. I was so over-optimistic and decided to do the following activities:</span></span><br />
<ol>
<li><span style="font-size: large;"><span style="font-size: small;">Persona development</span></span></li>
<li><span style="font-size: large;"><span style="font-size: small;">Customer journey Map of the new concept</span></span></li>
<li><span style="font-size: large;"><span style="font-size: small;">Visualization </span></span></li>
<li><span style="font-size: large;"><span style="font-size: small;">Business Model Canvas</span></span></li>
</ol>
<span style="font-size: large;"><span style="font-size: small;">We were able to do the first 3 activities and we couldn't do the last one due to time constraints.</span></span></div>
<div class="addthis_toolbox addthis_default_style" expr:addthis:title="data:post.title" expr:addthis:url="data:post.url">
<span style="font-size: small;">I was kind of not decided on how we're going to choose the concepts to work on. Should we choose for them or should we let them choose? I arrived there ready with few ideas that come from their world (according to my expectations). I thought about school transportation, shopping, education and sports club. Parents suggested to let them just decide on their own and they did. </span></div>
<div class="addthis_toolbox addthis_default_style" expr:addthis:title="data:post.title" expr:addthis:url="data:post.url">
</div>
<div class="addthis_toolbox addthis_default_style" expr:addthis:title="data:post.title" expr:addthis:url="data:post.url">
<span style="font-size: small;">Another issue was team formation. Should we just work on one concept? or should we let them each work on his own? Should we let the very young ones join the elder ones in teams? We just decided to let them all enjoy independence and for each to work on his own concept. </span> <br />
<h2>
<span style="font-size: large;">Audience</span></h2>
I was honored to work with Ahmed (10 y.o.) Yahia (6 y.o.) and Muhammad (They call him moody for short and he's 7 y.o.). Imad the host (Ahmed & Yahia's father) who's a project management consultant was actively involved. Also Ihab (Moody's father) an events management executive was participating.<br />
<br />
We had 2 additional later participants Dr. Ussama and Mr. Ahmad who were guests and they were very interested and got deeply involved in coaching kids in presentation skills and techniques.<br />
<br />
Here are the challengers. <br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg01Z-fiIaHCDZlQyY7y9l7rBMJOFKIjx9bpMkHxfOkkyurh3Luqbfs6tu0MXYJrevRf-O4drMujAzp5iGmrcT11K_yXbFr3vQi2I12ee_8U4YHzK-5wPGuxOLX8v5RD9GdT6K0ZHiEceY/s1600/_IMG_1413.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg01Z-fiIaHCDZlQyY7y9l7rBMJOFKIjx9bpMkHxfOkkyurh3Luqbfs6tu0MXYJrevRf-O4drMujAzp5iGmrcT11K_yXbFr3vQi2I12ee_8U4YHzK-5wPGuxOLX8v5RD9GdT6K0ZHiEceY/s320/_IMG_1413.jpg" width="236" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Ahmed (10 y.o.) is ready for the challenge</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLsgB-jahtzZuxx-0TYx-qowBvE5HmPObmMt6EEqco3ZrrqtR2iAzOhZriuBfal3JUuUmTj_3z-m2Og1n0f15CN6YZwYZZLpXoGMeXa1ADOzZwth-8sFC2E8eeh4ZWUUwM7SBHQ8X4LOc/s1600/_IMG_1416.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLsgB-jahtzZuxx-0TYx-qowBvE5HmPObmMt6EEqco3ZrrqtR2iAzOhZriuBfal3JUuUmTj_3z-m2Og1n0f15CN6YZwYZZLpXoGMeXa1ADOzZwth-8sFC2E8eeh4ZWUUwM7SBHQ8X4LOc/s320/_IMG_1416.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Yahia (6 y. o.) is on stage vs. bad experiences</td></tr>
</tbody></table>
<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQSc_95LMy3tGOcqz8lVAJw_0NoodmPcOignurbiwO4RfOUQDq-dm8hoieijoWiyhN9S72x59f-oBtwcpZP6giaLbFFErdkZQw8C6nqeVcCKQ1Z_csUv2GREI5wk1AE6jNlnVNl_ZezW8/s1600/_IMG_1414.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQSc_95LMy3tGOcqz8lVAJw_0NoodmPcOignurbiwO4RfOUQDq-dm8hoieijoWiyhN9S72x59f-oBtwcpZP6giaLbFFErdkZQw8C6nqeVcCKQ1Z_csUv2GREI5wk1AE6jNlnVNl_ZezW8/s320/_IMG_1414.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">Moody (7 y.o.) on service design quest</span></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGOm0N8NQDk_VNeH18JfI1qM-JzQEVZ_RwAIn69TYNeT7-8Hr2ILou-NhI-T_-KGIH_nFtxAx9COS3HR9xIV2LpJmkPXJpnj9o_F-De6vKQ_J1eAL7Lb1VPVyeXJbwIgfm1LqeMs_V6Jw/s1600/_IMG_1409.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGOm0N8NQDk_VNeH18JfI1qM-JzQEVZ_RwAIn69TYNeT7-8Hr2ILou-NhI-T_-KGIH_nFtxAx9COS3HR9xIV2LpJmkPXJpnj9o_F-De6vKQ_J1eAL7Lb1VPVyeXJbwIgfm1LqeMs_V6Jw/s320/_IMG_1409.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Jammers showing how passionate they are ....</td></tr>
</tbody></table>
<br />
<h2>
<span style="font-size: large;">Activities</span></h2>
In the beginning none of the kids or the parents knew what's going to exactly happen, I seem to always have a problem with that. We told the kids we'll play a nice game about making business and they liked they idea. But they all the time had this perception we're not serious :).<br />
<br />
We asked them what business they'd like to launch or what's it that they would like to change and gave them examples. Yahia chose one from the examples being restaurant. Moody chose something we didn't mention which is a cafe. Ahmed chose the school/classroom. Then we started persona development.<br />
<h3>
Persona Development</h3>
I asked them to imagine who's the person who would go to this business. Try to imagine a fictional character, give him a name and tell us some details about him. Parents coached kids into further developing the persona. Name, age, likes, dislikes, wants, contexts, issues with the current service .. etc.<br />
<br />
Yahia asked if he can draw instead of writing and I said "Sure". It was clear that each of them was talking about himself as the customer. Only moody decided to give his persona another name which was the name of his younger brother. Following are some photos of the persona development actions.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilXzTvesDvTETHsdKLUIt2NEYbbiZSNNKYabB4dMup9kTKZhFD6gL7oNQ0JstodE6aYrFGUQHQ7k3GZuc_cMM1sJKf7n6gzLqs_U3UNw3eYPb3otrr0es5-9fM-_dH9-79V-5GCEerAJ8/s1600/_IMG_1420.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilXzTvesDvTETHsdKLUIt2NEYbbiZSNNKYabB4dMup9kTKZhFD6gL7oNQ0JstodE6aYrFGUQHQ7k3GZuc_cMM1sJKf7n6gzLqs_U3UNw3eYPb3otrr0es5-9fM-_dH9-79V-5GCEerAJ8/s320/_IMG_1420.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">Ahmed charting his own persona</span></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyY2Hjqzr9kcQCmdKhcPjP6H-8aClQrHa0gF-DGc7BfoPxrUSTUpPcArm5SZz4yPvqMdmUHaZLQha-egCDg5gEnAcR3odmTkDxvIgKjKlEC0sU23szizJNRc_1NwjAR9lfXk0Rxi9emEI/s1600/_IMG_1421.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyY2Hjqzr9kcQCmdKhcPjP6H-8aClQrHa0gF-DGc7BfoPxrUSTUpPcArm5SZz4yPvqMdmUHaZLQha-egCDg5gEnAcR3odmTkDxvIgKjKlEC0sU23szizJNRc_1NwjAR9lfXk0Rxi9emEI/s320/_IMG_1421.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">Moody is being interviewed by Ihab (his father) on what his persona could like or dislike</span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr6HCE54RD0AnN-amUg0nbWX1f-pDO0GHY_xDm6kBbzEZxyixVXdW89kxPauzDBwbFaK5BOxLU2jSK-v9Ed0tLGw0a3ahXlgvSCVGZHfOIRE5EzXp9XQlBraaFGrQ0zJ8Q0mfQiJ_4yMk/s1600/_IMG_1422.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr6HCE54RD0AnN-amUg0nbWX1f-pDO0GHY_xDm6kBbzEZxyixVXdW89kxPauzDBwbFaK5BOxLU2jSK-v9Ed0tLGw0a3ahXlgvSCVGZHfOIRE5EzXp9XQlBraaFGrQ0zJ8Q0mfQiJ_4yMk/s320/_IMG_1422.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">Imad (Yahia & Ahmed's Father) is guiding Yahia in persona development activity)</span></td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVbxGtuwXdJcNRUv5PIDSbppoqhURdVS7ZUt3QsMckp7-9UOivG-9d_yIhQKhH2JO9risi1Q-b1vYawuwSCgfkLd4AyO1w1s8Pox4Fvpps4SEFbkOrclYewNj3Cl7E_I06aRpmgVoGkqI/s1600/_IMG_1423.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVbxGtuwXdJcNRUv5PIDSbppoqhURdVS7ZUt3QsMckp7-9UOivG-9d_yIhQKhH2JO9risi1Q-b1vYawuwSCgfkLd4AyO1w1s8Pox4Fvpps4SEFbkOrclYewNj3Cl7E_I06aRpmgVoGkqI/s320/_IMG_1423.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">The action is on in persona development</span></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7t0YSnQ95xyGuwXgO7-n1xnAtuikuKfvc9CmN5qhZshiSq8ijtcRvp5fCyxa5DuTJgEru-Ktr3qV091aJr7epkpn6s6IN3rWxjafqjbPVwTKsNylKNeCNdJClHxB6YutCxYejY56rqGE/s1600/_IMG_1424.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7t0YSnQ95xyGuwXgO7-n1xnAtuikuKfvc9CmN5qhZshiSq8ijtcRvp5fCyxa5DuTJgEru-Ktr3qV091aJr7epkpn6s6IN3rWxjafqjbPVwTKsNylKNeCNdJClHxB6YutCxYejY56rqGE/s320/_IMG_1424.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">This is Ahmed's initial persona</span></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfTHiVie-Nh3V_mYP1IGTUOIfmaCrJrY_SPtxxW3GS8gnbUiyxv1RBqtn8U5ck0MtrfVGPu94SQKE6fn9vdcb9RRknYo68CitnVwzTQ2Pll5vO0bmV6oTCoT1322VvaNIOG0QCXGtV0lA/s1600/_IMG_1425.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfTHiVie-Nh3V_mYP1IGTUOIfmaCrJrY_SPtxxW3GS8gnbUiyxv1RBqtn8U5ck0MtrfVGPu94SQKE6fn9vdcb9RRknYo68CitnVwzTQ2Pll5vO0bmV6oTCoT1322VvaNIOG0QCXGtV0lA/s320/_IMG_1425.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">Moody's persona</span></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwvhUS-s9VN6PWoSNX9YfSCUPK3BhJyAs3wlyrz02S2sNmtXGX6snAlTa2aHBjby5_yu24lh1BesU60QiUzaBOvjeWt3HdI0JPJJw7Nm78EpyWpOQUMQuj_TEqSBVf134GvCZAcS7DGpk/s1600/_IMG_1426.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwvhUS-s9VN6PWoSNX9YfSCUPK3BhJyAs3wlyrz02S2sNmtXGX6snAlTa2aHBjby5_yu24lh1BesU60QiUzaBOvjeWt3HdI0JPJJw7Nm78EpyWpOQUMQuj_TEqSBVf134GvCZAcS7DGpk/s320/_IMG_1426.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">Yahia's pictorial persona</span></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2VAeSJBme-arZbM7O48iStUTIaSe3M00_yCw3q2YpggYnAhrTxBbBKQDmov9G9OLKG_SLvtmLJugZCdE19EGz4_VabWl-YhXZvUjpLT5JaVLglqWzB8BKYuZ0-v6UXJ7YIJnqoBkRzVM/s1600/_IMG_1427.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2VAeSJBme-arZbM7O48iStUTIaSe3M00_yCw3q2YpggYnAhrTxBbBKQDmov9G9OLKG_SLvtmLJugZCdE19EGz4_VabWl-YhXZvUjpLT5JaVLglqWzB8BKYuZ0-v6UXJ7YIJnqoBkRzVM/s320/_IMG_1427.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">Yahia is presenting his persona to us (bad traditional classroom influence)</span></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJvLHuRWoFOfO6_TeBo9Dtx_D2JQqGwJXNdl2uJaJeGGE8cuqIVyOawIlELKarfXRVSA5wmvo-XzBBncUPf5CCHr9jcEgkLY1IllGKCdjoSlZJtVXAL2kDrYcdo10ZlFUqkIEJF2d6pro/s1600/_IMG_1429.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJvLHuRWoFOfO6_TeBo9Dtx_D2JQqGwJXNdl2uJaJeGGE8cuqIVyOawIlELKarfXRVSA5wmvo-XzBBncUPf5CCHr9jcEgkLY1IllGKCdjoSlZJtVXAL2kDrYcdo10ZlFUqkIEJF2d6pro/s320/_IMG_1429.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">Moody presenting his persona with full-confidence</span></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLeBDWztvRFDcPFIAGravkh-wcjvrqQPs3C7qK7d7_XTaNk2q4Cu9D5O7tnKGhQ_V9K_ImNaESynLeCZI0XJVoZb25F3KSMAz5tlb6mfe_WrwBer4JGGEef6ZYcKPK0uoW6mOlaJsDXTM/s1600/_IMG_1431.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLeBDWztvRFDcPFIAGravkh-wcjvrqQPs3C7qK7d7_XTaNk2q4Cu9D5O7tnKGhQ_V9K_ImNaESynLeCZI0XJVoZb25F3KSMAz5tlb6mfe_WrwBer4JGGEef6ZYcKPK0uoW6mOlaJsDXTM/s320/_IMG_1431.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">Ahmed giving his persona speech ...Sorry, . I mean brief ...</span></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2mV3NFjYXCMWxrcl-OU9whBubXU4GPlJgfm3Dx1GCU5FO2w4Q16FXqLtN42qcg8ZBjn4KiIQwZ11hekmAbMbb8toKrwdn-Evdx8UKuIwjK2AAGYsPNpjTLX2ETESnCw5DcUwbt3d7tKA/s1600/_IMG_1432.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2mV3NFjYXCMWxrcl-OU9whBubXU4GPlJgfm3Dx1GCU5FO2w4Q16FXqLtN42qcg8ZBjn4KiIQwZ11hekmAbMbb8toKrwdn-Evdx8UKuIwjK2AAGYsPNpjTLX2ETESnCw5DcUwbt3d7tKA/s320/_IMG_1432.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">He decided to show it to us ..</span></td></tr>
</tbody></table>
<br />
<h3>
Customer Journey Map</h3>
We then asked the kids to design a totally new experience where the problems of their personas are addressed and a more engaging service concept is offered. We can't really say the output was a customer journey map with the scientific definition. It was more of everything in one sheet. They simply brainstormed with support from their parents what's it that they'd like to have there and drew it on that sheet. They were very engaged, at least the photos say so :).<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-DCUXaRSiupc/T3SK9FjgIkI/AAAAAAAAAV0/5CisN4R_R-Y/s1600/_IMG_1433.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://4.bp.blogspot.com/-DCUXaRSiupc/T3SK9FjgIkI/AAAAAAAAAV0/5CisN4R_R-Y/s320/_IMG_1433.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">Customer Journeys please ?</span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-kePOlps8rw0/T3SLGZQjpcI/AAAAAAAAAWA/jnGd1UhO2nI/s1600/_IMG_1434.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://1.bp.blogspot.com/-kePOlps8rw0/T3SLGZQjpcI/AAAAAAAAAWA/jnGd1UhO2nI/s320/_IMG_1434.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">Service design is that engaging ....</span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-8IKrEjZTnGk/T3SLJcNcwAI/AAAAAAAAAWI/NJIhqODMRMc/s1600/_IMG_1437.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://1.bp.blogspot.com/-8IKrEjZTnGk/T3SLJcNcwAI/AAAAAAAAAWI/NJIhqODMRMc/s320/_IMG_1437.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">Yahia is charting his newly-designed burger restaurant.</span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-Oq1f8Zi4oSI/T3SLRomWwGI/AAAAAAAAAWY/YEbqfdatTiE/s1600/_IMG_1441.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="http://4.bp.blogspot.com/-Oq1f8Zi4oSI/T3SLRomWwGI/AAAAAAAAAWY/YEbqfdatTiE/s320/_IMG_1441.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">Ahmed is so engaged with his service design project ...</span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-SPFMtVKtzeM/T3SLTWdo4ZI/AAAAAAAAAWg/Ues89qPcppc/s1600/_IMG_1445.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="http://1.bp.blogspot.com/-SPFMtVKtzeM/T3SLTWdo4ZI/AAAAAAAAAWg/Ues89qPcppc/s320/_IMG_1445.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="hasCaption">Moody is ready with his New "Cafe Babies" concept and Ahmed is finalizing his</span></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-Yr-vBZ6pF2M/T3SJ_uOgeuI/AAAAAAAAATo/N-xPK0Exb38/s1600/IMG_1443.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://3.bp.blogspot.com/-Yr-vBZ6pF2M/T3SJ_uOgeuI/AAAAAAAAATo/N-xPK0Exb38/s320/IMG_1443.jpg" width="238" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Yeah, here it is.</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-lH8BqyoNp_I/T3SJ1zSKN_I/AAAAAAAAATQ/J7JH-FbAMxU/s1600/IMG_1440.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="http://2.bp.blogspot.com/-lH8BqyoNp_I/T3SJ1zSKN_I/AAAAAAAAATQ/J7JH-FbAMxU/s320/IMG_1440.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Yahia's burger restaurant.</td></tr>
</tbody></table>
Moody envisioned a new cafe called "Cafe Babies". His new restaurant has PlayStation, Xbox, play area, juices instead of coffee, baby-sitting facility, TV with cartoons and the furniture was of cartoon characters.<br />
Yahia designed a kids-oriented burger restaurant where there's also a play area, TV with cartoons and WWE and juice.<br />
Ahmed designed a new custom classroom experience with adjustable seating and furniture that doesn't break (his colleagues destroyed some). His design was more about telling more details about his daily suffering rather than offering a solution except for the seating part. <br />
<h3>
Visualization</h3>
I gave them the option to either act a TVC to present their concept or to design a poster. They decided to act a TVC. We folded an A1 sheet and got it stuck to the door to look like the TV of Yahia's restarurant. He took 2 empty boxes of juice and put them along with a roll of tape to serve as the juice and burger he offers. He did his first version and we all encouraged him. Participants started to give him more tips on killer presentation. He did it 4 times and we saw his skills developing dramatically. At one point Dr. Ussama (one of the guests) actually did a live example for him to follow.<br />
Moody also did 2 trials with that. He had his customer journey poster as a background. He always mastered the closing for his TVC with a nice promise.<br />
Ahmed's was more of a presentation or talk. It was long and also emphasized what he doesn't like more than what he offers. Mr. Ahmed (one of the guests) had comments on his body language and facial expressions. He gave him some coaching on "Non-verbal communication". With valuable interventions, this part took longer than planned and this is where we stopped.<br />
Following are some photos of the acting and action.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlkLOEGNz2WhvZrgyQ3QneJcNu4ZQ5259CbqoQhr0r10pJ6BCnpiE0Q07Nxz10tJCukAVgMPhmFPm7Wigs8vnDylg1vsdS0Xcbi77LbNuY7ZKyAyOok97t62gKZFMOnzDjsgCddE4rXHU/s1600/YahiaPresenting.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlkLOEGNz2WhvZrgyQ3QneJcNu4ZQ5259CbqoQhr0r10pJ6BCnpiE0Q07Nxz10tJCukAVgMPhmFPm7Wigs8vnDylg1vsdS0Xcbi77LbNuY7ZKyAyOok97t62gKZFMOnzDjsgCddE4rXHU/s320/YahiaPresenting.png" width="299" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Yahia doing his first acting of the TVC</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP6nZiyWgeluwR1zxa46UBPS0JKOy4ChTlTrezu9qny1k_m7uO4u6Y6hkPF_YCDc7hU8nUD0xSvJdhhyphenhyphen6CQpVg6IrDBlj4BQ4hyphenhyphenQ1KHRU-casJ8sbgsjaoh5gQkzLJINikGdGMQ5CD5HQ/s1600/Yahia+Again.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="169" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP6nZiyWgeluwR1zxa46UBPS0JKOy4ChTlTrezu9qny1k_m7uO4u6Y6hkPF_YCDc7hU8nUD0xSvJdhhyphenhyphen6CQpVg6IrDBlj4BQ4hyphenhyphenQ1KHRU-casJ8sbgsjaoh5gQkzLJINikGdGMQ5CD5HQ/s320/Yahia+Again.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Yahia doing his second acting and we see Dr. Ussama is coaching him</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvlXfwLU7IIUHs7oS0qzEk0rFc5EexAAjREl5hYlb7YACRgGxYmk5MKO0Q3_GnyxCYhdF0WKL58u0EcRj0xC7DtJy6Bgb0Swmtv4Y0ZFimZocE7RUG908rB5RZbrHQgOLagJB6sPbYKXw/s1600/Ussama.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="241" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvlXfwLU7IIUHs7oS0qzEk0rFc5EexAAjREl5hYlb7YACRgGxYmk5MKO0Q3_GnyxCYhdF0WKL58u0EcRj0xC7DtJy6Bgb0Swmtv4Y0ZFimZocE7RUG908rB5RZbrHQgOLagJB6sPbYKXw/s320/Ussama.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Dr. Ussama decided to give Yahia an example, it's his turn now to act</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcHj_cwBKTec05tUGw9KmKwqgu0wa141hRJ0MkiO4s-Eh-sjJAe9xBw2lXTh63c4tB0k4gb8h_mVrvsOqe2fPcDIatFNuyjlCcyFOLhWLpsFcDmWIFgjEKOdK23eH2Z6_8RrrOpqhj6pg/s1600/MoodyPresenting.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcHj_cwBKTec05tUGw9KmKwqgu0wa141hRJ0MkiO4s-Eh-sjJAe9xBw2lXTh63c4tB0k4gb8h_mVrvsOqe2fPcDIatFNuyjlCcyFOLhWLpsFcDmWIFgjEKOdK23eH2Z6_8RrrOpqhj6pg/s320/MoodyPresenting.png" width="228" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Moody's all compelling concept & presentation</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJgTEopE0ocEQAQKemOxTRO5gLN98ojJDg7dowSoVyTnv6gKoFwK-5q-ZLUL_yPFRwsxOGvWl1RG7uwpAlkHLtNrFXsPhMdcNOMV5eIBoDSox4ZWDQIl3e_XUgka_gSU5wZLmwDbU8znU/s1600/Ahmed.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="215" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJgTEopE0ocEQAQKemOxTRO5gLN98ojJDg7dowSoVyTnv6gKoFwK-5q-ZLUL_yPFRwsxOGvWl1RG7uwpAlkHLtNrFXsPhMdcNOMV5eIBoDSox4ZWDQIl3e_XUgka_gSU5wZLmwDbU8znU/s320/Ahmed.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Ahmed presenting his custom seating experience</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrhWG1Rs8kvVzcnIMjabL0i5qe4J73h19dnbjrqdMLd3A6goOJZvy82mGrg7_QbCOxzpRkuRhcMOi88QNOE4blRmOQs58EXpNzKTGaPsfjA-HSXVUenfBjqbY4WIT81j7JDnLP17VqAlA/s1600/MrAhmed.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="301" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrhWG1Rs8kvVzcnIMjabL0i5qe4J73h19dnbjrqdMLd3A6goOJZvy82mGrg7_QbCOxzpRkuRhcMOi88QNOE4blRmOQs58EXpNzKTGaPsfjA-HSXVUenfBjqbY4WIT81j7JDnLP17VqAlA/s320/MrAhmed.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mr. Ahmed commenting on Ahmed's non-verbal communication</td></tr>
</tbody></table>
<br />
<span class="Apple-style-span" style="font-size: large; font-weight: bold;">Thoughts to Share</span><br />
<br />
<ol>
<li>Some clear examples of what should be done at each task could help make it clearer and would enhance the results.</li>
<li>Children are equipped with many skills that qualify them to be great service designers. They're less realistic and less limited by the constraints we take into consideration. They're very visualy oriented.</li>
<li>This experience of service design learning provided a great context for interactions and experience exchange and sharing between adults and kids in other areas.</li>
<li>Involvement and participation of parents is crucial and needed.</li>
<li>We still need to see the cases of team work and collaboration between kids.</li>
<li>I believe the fact that service design is new to the parents themselves helped increase their engagement. They felt they're also learning something new.</li>
<li>Similar activities could be used for co-designing and for receiving children insights on services or products they use.</li>
<li>The experience was direct and straightforward. Probably redesigning the activity into a game or more children-oriented activity is an option.</li>
<li>It may be better to put children of similar or closer age groups together.</li>
<li>The over-emphasis on discipline in the traditional education does have its drawbacks on limiting the creativity, openness and ability to deal with vague and new challenges. </li>
<li>The activity definitely needed more time. Time control was also needed.</li>
<li>The more we do these activities the more we'll have examples to use to help setting expectations for parents and children on what's going to happen.</li>
<li>Customer research is an area that needed to be worked on in more details.</li>
<li>Ideation and concept generation could have been strengthened with many other activities.</li>
<li>Bigger groups will surely make this more fun and enriching.</li>
</ol>
<div>
This is one case I wanted to share here and I would like to read your insights and willing to answer any questions.</div>
<div>
<br /></div>
<div>
In the next post, I'll share the activity of #SDHeros (you can check this hashtag on Twitter) where we transformed the entire activity into an engaging game for a group of children. </div>
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</script>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com4tag:blogger.com,1999:blog-1587096140564996941.post-45472644516516878292012-03-19T09:30:00.001-07:002012-03-19T09:30:03.722-07:00service 2.0 Hub: Service 2.0 Cafe Outcome- ServDes 2012, What Would...<a href="http://www.service2.org/2012/03/service-20-cafe-outcome-servdes-2012.html?spref=bl">service 2.0 Hub: Service 2.0 Cafe Outcome- ServDes 2012, What Would...</a>: So one of the major activities that took place in the Service 2.0 workshop at ServDes 2012 was the Service 2.0 cafe. 9 ServDes attendees c...Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com0tag:blogger.com,1999:blog-1587096140564996941.post-78159043163997463522011-10-31T17:18:00.000-07:002011-10-31T17:38:26.664-07:00Here for the Coffee, or for the "something else"?<div dir="ltr" style="text-align: left;" trbidi="on"><div class="addthis_toolbox addthis_default_style" expr:addthis:title="data:post.title" expr:addthis:url="data:post.url"><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhLYzeuQtvDWuxJTb4McL7zr_Pz65OeMVJzKjDbDoBp8RGKnYZjpgddQ5rwuGY7_NcGKvn5hS9_uAsH5rPnDS0wmFgmmIEbE2cgcieG9guTBDsr4xNFrmWlWLDOjMtcmQeIg5PikIgWrc/s1600/MP900406571.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhLYzeuQtvDWuxJTb4McL7zr_Pz65OeMVJzKjDbDoBp8RGKnYZjpgddQ5rwuGY7_NcGKvn5hS9_uAsH5rPnDS0wmFgmmIEbE2cgcieG9guTBDsr4xNFrmWlWLDOjMtcmQeIg5PikIgWrc/s320/MP900406571.JPG" width="215" /></a></div><br />
<br />
No much intro .. intro will come later. For now, I'd like to share with you the following research questions and results.<br />
<br />
<div><div><span class="Apple-style-span" style="font-size: x-large;">Research Objectives</span></div><div>The research aimed to answer the following questions:</div><div><ol style="text-align: left;"><li>What are customers’ drivers to visit a coffee shop?</li>
<li>How much is the coffee shop’s offering in synch with those drivers?</li>
<li>What are the other areas the coffee shop should look into to grow the target and redefine a new focus?</li>
</ol></div><div><span class="Apple-style-span" style="font-size: x-large;">Results</span></div></div><div><br />
</div><div>Following is a brief of the Results of the research</div><ul style="text-align: left;"><li>People come to coffee shops for many reasons; amongst which is not to just drink coffee.</li>
<li>People do create their own categorization and classification of coffee shops and on "what coffee shop fits for what purpose."</li>
<li>Customers reported some cases where coffee shops are doing more than just offering coffee like the cases of meeting rooms and match-watching setup.</li>
<li>Being not coming for coffee, all customers have substitutes for coffee shops that also offer some extra value.</li>
<li>All customers agree that they wouldn’t drink coffee if they don’t have to.</li>
<li>Coffee shops are designed to make customers consume coffee. The decoration in researched coffee shops included nothing but texts on coffee, pictures of coffee, they were all shades of brown and yellow, all equipments in place and staff are there to sell coffee.</li>
<li>Customers can’t understand what else could coffee shops offer them to make their value creation better, but when certain concepts are offered they like them.</li>
<li>There’s low involvement in the value creation process, this resulted in all happy moments and pain points having nothing to do with the service being delivered but more with the activity (he’s happy when his friends arrived, he’s upset when subject of study got harder).</li>
<li>Some customer’s were affected by the perception of value creation of other stakeholders (one customer goes to coffee shops with his wife because for her “happy families go to coffee shops”)</li>
<li>Service providers don’t keep consistent value proposition and delivery. Some branches of the same brand were smaller, more confined, noisier than others. Some come in multistory, independent buildings while some would be small stores. In return, customers create their own virtual value proposition and perception of each individual branch and act accordingly.</li>
</ul><div>I would like to ask if this makes anything spark in your mind. Is it the same way in your community? Is there a service you know suffers from similar problems or root causes? what's it we're missing and what could be done?</div><br />
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</script> </div>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com7tag:blogger.com,1999:blog-1587096140564996941.post-18262826708689844072011-04-21T11:00:00.000-07:002011-04-21T12:19:43.572-07:00What Would You Vote For? 5 Topics for Service Innovation & Design Research<div dir="ltr" style="text-align: left;" trbidi="on"><div class="addthis_toolbox addthis_default_style" expr:addthis:title="data:post.title" expr:addthis:url="data:post.url"><br />
Ok, I'm about to start my thesis for masters in service innovation and design and I'm also reactivating my PhD initiative for Service Design.<br />
For your own information, The masters is in business administration so it's a business school more than design school. For the PhD initiative in service design it's a design school.<br />
<br />
I do need your vote for what topics you see are the most needed and valid for service Innovation & Design. You can be as detailed or as brief as you wish. Again, masters project shouldn't be that long while I'll have more time for the PhD. Following is 5 topics I came up with and I do appreciate your input. For voting you can just arrange them from the most that you like and descending (e.g. 3-5-4-2-1). Following is the way I shared them with potential sponsors from business so the language is more copywriting oriented :)<br />
<br />
<span class="Apple-style-span" style="font-size: x-large;">1-Service Design Meets Service Design</span><br />
There’s currently 2 main approaches for service design who’re not integrated and don’t work together. We’ve the operations management and product innovation approach led by six sigma and TRIZ and we have the design thinking-inspired approach as known in design-inspired service innovation. Both are needed but they’re never applied together and the gap between practitioners of both fields is huge. If you need inspiring and engaging radical innovation, yet measurement-oriented approach that facilitates the implementation complexities, service efficiency and productivity, you surely need this outcome.<br />
<br />
<span class="Apple-style-span" style="font-size: x-large;">2-Sustainable Experience Networks Through Diamond Touch Points</span><br />
Experience flows in networks. Brands get created in the relationship between the firm and the staff and come alive in the interaction between the staff and the customers. Current service design tools are customer-centered. They rarely address the experience of the other stakeholders involved in the value network who surely affect the experience network. If you believe we’re in need for diamond touch points that would consider the design and alignment of the experiences of those stakeholders and support the sustainability of the experience network, then you surely need this outcome.<br />
<br />
<span class="Apple-style-span" style="font-size: x-large;">3-Is it too intangible? People and Physical Evidence in Digital Services</span><br />
Intangibility is one of the main attributes of services, especially when compared to the so-called tangible products. But as we moved to digital and e-services, we started to realize that services used to actually be tangible. We used to shake hands with employees, drink coffee, like or hate ambiences, pay cash, line in queues and so on.<br />
Now these aspects are vanishing with the penetration and revolution of the e-services. We remain human beings and touch points can’t be all touchless. Customer experience in digital services is not all about UX. How can we extend e-services to cover the tangibility gap in physical evidence and people? If you’re digitizing and enabling the technology in your service interface then you need to consider this outcome.<br />
<br />
<span class="Apple-style-span" style="font-size: x-large;">4-Service 2.0</span><br />
Ok, Tomorrow as a business you may getup from your sleep not too late as you would think then, to find that your industry is not the same anymore. Your customers do have the tools to create their own experiences and share it with each other. Moreover they believe you’re unable to deliver their experiences, as they should get them. It’s when your industry becomes more shared, more co-created, more personalized, more crowd-sourced, more democratized, more long-tail oriented, more design-for-generosity themed and more customer-generated.<br />
You would step-back to focus on serving as the best platform for them to deliver their experiences on, while they decide how it should look like. How will your business model be? What would your organizational requirements be like? How would you compete? And what would be the market landscape? If you need to know a bit more on that, then you need this outcome.<br />
<br />
<br />
<span class="Apple-style-span" style="font-size: x-large;">5-Service Innovation Body of Knowledge</span><br />
<br />
Service innovation encompasses a wide collection of knowledge areas. The fast development and growth of the field requires the development of a structured body of knowledge that would define the basic knowledge areas. Unlike other BOKs that get created to standardize domains, SIBOK is required to support the growth and adoption of service innovation on the practice level. This body of knowledge would create a room for improvement in this critical area of organizational excellence and business competitiveness. If you’re in need for a structured framework for qualifying your internal service innovation leads, then you’re in need for this outcome.</div><script src="http://s7.addthis.com/js/250/addthis_widget.js#username=arawajy" type="text/javascript">
</script> </div>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com18tag:blogger.com,1999:blog-1587096140564996941.post-18359723021975362902010-09-15T12:53:00.000-07:002011-05-10T13:17:02.275-07:00Beginning or Ending: Count Paradigm vs. Countdown Paradigm?<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRopo54hgIIFSoTBnp1Xmbhf5jYfw2oftymp90nL-QBLc6W324zUdhwC4vtMtapiHgubuyCs7e_lAzOYnpmstdkrK2tBqwJSUrHC51jBONQuj8VEoeqYiL9yxojnuTbKZE8KoC8z5YDRk/s1600/MP900422754.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRopo54hgIIFSoTBnp1Xmbhf5jYfw2oftymp90nL-QBLc6W324zUdhwC4vtMtapiHgubuyCs7e_lAzOYnpmstdkrK2tBqwJSUrHC51jBONQuj8VEoeqYiL9yxojnuTbKZE8KoC8z5YDRk/s640/MP900422754.JPG" width="640" /></a></div>A month ago on the beginning of Ramadan, I posted the following on Facebook "Beginning and end are 2 sides of the same coin. The beginning of anything means the beginning of its end or the beginning of the countdown towards the end. I guess if we looked at it that way we would know that the month has started to end yesterday".<br />
<div><div>Few months before that I had a discussion with some colleagues about what I can call the countdown paradigm; about looking at time and processes always as countdown towards the end. So it simply means that if you joint a job today then your days in the job have started to decrease and the remaining days are less until you reach your last day on this job even if it's after 10 years from today.</div><div>Few days ago, it was my last day with an employer to join another employer.</div><div>I'm currently going through many beginnings and ends, and I guess we all do that everyday on a level or another but sometimes we don't pay that much of attention.</div><div>My question for you is, how do you normally look at it? How would you like to look at it? When you join the new job, are you beginning? Or are you ending? Is the beginning the beginning of the end? Or is the end the end of the beginning? </div><div>I guess we would all say that there's a beginning and there's an end and there's a timeline in between. I guess we may sometimes disagree on where the beginning ends so that timeline would begin or where that timeline ends so the end would begin.</div><div>In many cases, you all of a sudden hit the unexpected end and then you can't really clearly define those three entities; beginning, timeline and end.</div><div>I normally adopt the count paradigm and not the countdown paradigm, especially for those things with unknown or undefined end dates. I normally say I've been in this position for 3 years and I don't think of it as I have 1 year left.</div><div>There're very clear things where we adopt the countdown paradigm like in contracts, studies .. etc. And I don't get surprised when I see people adopting the count paradigm in those cases as well.</div><div>As we're very familiar with the count paradigm I would like to elaborate a bit on the countdown paradigm and see how good or bad, convenient or inconvenient it could be.</div><div><ul><li>Countdown paradigm is very-result oriented, it looks at the time as a resource against the set of objectives, with the bell ringing for the beginning you'll know that the resource is decreasing and you'll be more mindful on what you've to get done for yourself and others.</li>
<li>Countdown paradigm is very much focused on what's next, it's not focused on the end only as it clearly proposes the new beginning after the end, so it always helps you be ready.</li>
<li>You're heading towards the end and towards the new beginning at the same time, and both do have requirements that you have to work on now.</li>
<li>Countdown paradigm is not pessimistic, it's very optimistic, it's about nice glorious ends and challenging beginnings, it's about advances and new frontiers.</li>
<li>Countdown paradigm is not stressful, it's a real stress-relief agent, It helps you arrive at destinations prepared and makes you ready for surprises and unexpected ends.</li>
<li>Countdown gives you a good criteria to decide on things, investments, decisions based on their contribution to the end and their value at the destination or the at the next beginning.</li>
<li>If you took the macro countdown paradigm into account, you'll wonder about your end in this life and your objectives towards yourself and others and you'll be focused on the next beginning depending on what you believe in. In the end it'll always help you be better in managing your presence in this world.</li>
</ul><div>What do you think?</div></div><div><br />
</div><div><div class="addthis_toolbox addthis_default_style" expr:addthis:title="data:post.title" expr:addthis:url="data:post.url"><a class="addthis_button_compact" href="http://www.addthis.com/bookmark.php?v=250&username=arawajy">Share</a> <span class="addthis_separator">|</span> <a class="addthis_button_facebook" href="http://www.blogger.com/post-edit.g?blogID=1587096140564996941&postID=1835972302197536290"></a> <a class="addthis_button_myspace" href="http://www.blogger.com/post-edit.g?blogID=1587096140564996941&postID=1835972302197536290"></a> <a class="addthis_button_google" href="http://www.blogger.com/post-edit.g?blogID=1587096140564996941&postID=1835972302197536290"></a> <a class="addthis_button_twitter" href="http://www.blogger.com/post-edit.g?blogID=1587096140564996941&postID=1835972302197536290"></a> </div><script src="http://s7.addthis.com/js/250/addthis_widget.js#username=arawajy" type="text/javascript">
</script> </div></div></div>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com1tag:blogger.com,1999:blog-1587096140564996941.post-5725220273456639962010-07-13T13:40:00.000-07:002010-07-13T14:33:05.270-07:00Hospitality 2.0: Intro and Community Engagement In SD and Delivery<div class="addthis_toolbox addthis_default_style" expr:addthis:title="data:post.title" expr:addthis:url="data:post.url"><br />
<span class="Apple-style-span" style="font-size: x-large;">The Main Idea</span><br />
Web 2.0 has inspired us on everything 2.0. It's about making things, more shared, more co-created, more personalized, more crowd-sourced , more democratized, more long-tail oriented, more design-for-generosity themed and more user-generated.<br />
During working on the <a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-project-outline.html">Intensified Hospitality project</a>, I used to reflect on what hospitality 2.0 can be like. I remember driving along the Doha Corniche and thinking, "how can we make these hotels less-rigid and involve people more to make the experience more-engaging?"<br />
I looked on the web to see what was written on hospitality 2.0 and what I saw was more on the technology utilization side or the social media utilization. I'll try to propose a different perspective on hospitality 2.0 in the following directions.<br />
<br />
<span class="Apple-style-span" style="font-size: x-large;">How?</span><br />
From this point of view I'll list what I think of Hospitality 2.0 and how it may look like when we think of it that way, and what are the values that customers can contribute with to create a better value for the whole society.<br />
In order to come up with what hospitality 2.0 could be like we can think of what web 2.0 included of techniques and try to apply those to hospitality. We can also look at the outcomes of the transformations driven by the web 2.0 on business models, pricing, agility, lifecycles, customer involvement, industry structures .. Etc. . I'll not go with you through this process. I'll jump to my findings, and you can follow your own process and come up with your findings, and please share them. In this post I'll just address one direction and I'll continue in future posts.<br />
<br />
<span class="Apple-style-span" style="font-size: x-large;">First Direction: Community Engagement in Service Design and Delivery</span><br />
The entity that delivers hospitality does exist in a society, which it shouldn't be isolated from. Surely, it needs to set the frameworks and platforms for this involvement and engagement, and this should define the rules of the game.<br />
Hotels could think of the surrounding or operating society as customers, and as partners.<br />
A partner doesn't have to be an established business. If a person is able to offer a service that a guest may need or use then he could be a partner.<br />
With this way of looking at it, we would see many opportunities and new roles needed within the hotel to manage this relationship.<br />
Let's agree that the guest doesn't usually come for the hotel itself, but he comes for what he's going to do outside the hotel, which may be business, tourism or any other activity.<br />
The hotel should know how to play a part in the experience the customer lives while trying to get these needs satisfied.<br />
We need to take into consideration that hotels have always been successful in giving us silos to be in. The amount of work it requires to keep those silos ready, tidy and "occupied" takes a huge percentage of the hotel resources and the rest could be dedicated to the customer. This means that there are not that many resources to dedicate to the customer, as most of hotel resources are dedicated to the property itself.<br />
From that point of view, hotels can't really deliver personalized experiences with their current capabilities and their current operational models.<br />
It's just like how you think of the amount of content in Britanica and the corresponding content in Wikipedia. Or the amount of video coverage before and after YouTube and similar video networks.<br />
It's the same. For now hotel rooms are just good concrete walls, and that's it. The same room fits for James, Adam, Linda, Sara, Omar or Abdullah. We need a totally different level of focus to drive this experience layer.<br />
The hotel should think of how to manage the involvement of the society to create a better hotel experience.<br />
Now in order to think of new concepts we have to imagine that if we told anyone about people building an encyclopedia for free, taking photos, videos, writing and more for free they would have said we're talking nonsense. It's the same as the response from David Sarnoff's associates in response to his urgings for investment in the radio in the 1920s when they said "<i>The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?</i>".<br />
The following are some rough crazy examples of what could this involvement be, these examples are so easy to criticize, but they do show what I mean by community engagement:<br />
<br />
<ol><li><b>SUB-HOTELS: </b> <br />
Hotels can stop renting rooms to guests. They can utilize the society to create sub-hotels in the hotel. In this model, the hotel will provide the rooms and some basic services to those sub-hotels, ensure certain standards are applied. And would give the opportunity for those sub-hotels to create different customized experiences and get their sub-hotels advertised and reserved through the Hotel system. Those sub-hotels could exist in more than a hotel, with the same name where you know they mean a certain brand value. They can appear as restaurants or any other service concepts as well. In this concept the hotel takes care of the basic and standard hotel-aspects to leave the room for sub-hotel management for creativity of personalized experiences.</li>
<li><b>CAPSULE-HOTELS: </b><br />
Well, in order for the hotel to provide me with a nice experience it doesn't mean that I have to be in the premises and jurisdiction of the hotel. For sure, Large hotels have to decide on where their branches could or couldn't be. What if I'm a business person going on a trip to a smaller city and I'd like to stay in this hotel, where it decided not to have a branch. With hotels thinking lean and modular, they could partner with different smaller entities in the society where they can manage a series of smaller properties or even apartments that provide the same level of service and brand promise of the main hotel, and even under the same brand name, with smaller versions of mobile house-keeping, concierge.. Etc. facilities.</li>
<li><b>SKILL-BASE: </b><br />
Every society is full of talented and skilled people who have skills ranging from Tai-Chi and swimming to handcrafts and flower arrangement. Hotels can provide a very wide range of learning experiences by establishing and maintaining a catalogue of local training services which the customer can book upon reservation or check-in.</li>
<li><b>LOCAL DINING: </b><br />
Local people can still cook and serve food in small kiosks or on counters in the main restaurant. The experience could extend to have the guest having his lunch at the comfort of a traditional home of one of the authorized dining partners.</li>
<li><b>PERSONALIZED HOUSEKEEPING: </b><br />
Who can setup a room for a man in 50s better than a man in 50s? Or a girl in 20s more than a girl in 20s? Or a mom with a baby more than a woman of a matching profile. Housekeeping here doesn't only mean to straighten up the room, change the sheets, re-fill the used amenities or the coffee trays. It also include supplying his room with the like-minded books to read, newspaper, update on events. Choosing him a matching soap, shampoo, TV channels prioritizing .. Etc. In this model, Housekeeping person has the capacity to establish a connection with the guest even if asynchronous to know more about his likes and expectations, can the regular housekeeping person deliver the same personalized and human experience?</li>
<li><b>HOTEL FACEBOOK GROUP: </b><br />
Hotel should help customer have a direct access to local people, local recommendations, local information ..etc. a facebook group of hotel local club would help customer find answers on any questions he may get at any point of time. Following up on the group, would help the customer know a lot on what's going on in the city without having to keep up with the media, or for stuff that wouldn't even appear in the media like sales, accidents, shows .. Etc.</li>
<li><b>BUSINESS:</b> <br />
please review the post "<a href="http://auroralahti.blogspot.com/2010/06/towards-more-business-oriented-business.html">Towards more business-oriented business centers</a>"</li>
</ol><br />
In the following posts I'll address the following directions of hospitality 2.0:<br />
<ul><li>Guest Engagement in Service Design and Delivery</li>
<li>Information Creation and Sharing</li>
<li>Global Hospitality Co-Creation Perspective</li>
</ul><br />
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</script>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com1tag:blogger.com,1999:blog-1587096140564996941.post-18698378112285808202010-06-28T10:40:00.000-07:002010-06-28T14:36:21.677-07:00The Art of "To-Start"<div class="addthis_toolbox addthis_default_style" expr:addthis:title="data:post.title" expr:addthis:url="data:post.url"><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj88u8aTIVKI7MC1G2sRzaRxA1CJmF621e4j4yqI43v-XoOrhrk-Tvrz9tqc2Fj93xUID35s4q0qDD86s6Sjk86EDe1pSbDmLuRuTGCKqynGTS78VZHEeUZaJ5WwSIRyXoF1sOju9y5nS8/s1600/fade.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="420" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj88u8aTIVKI7MC1G2sRzaRxA1CJmF621e4j4yqI43v-XoOrhrk-Tvrz9tqc2Fj93xUID35s4q0qDD86s6Sjk86EDe1pSbDmLuRuTGCKqynGTS78VZHEeUZaJ5WwSIRyXoF1sOju9y5nS8/s640/fade.jpg" width="640" /></a></div><br />
In the <a href="http://auroralahti.blogspot.com/2010/06/what-got-higher-priority-getting-your.html">first post</a> in this series we highlighted the problem of priorities in our lives. We asked how to make the tasks that are meant to have the highest positive impact on our lives more urgent and not to remain as dreams till we run out of life.<br />
In the <a href="http://auroralahti.blogspot.com/2010/06/why-youre-more-serious-about-tomatoes.html">second post</a> we addressed the causes that drive each of us to not take his dream that seriously and to keep it as a dream and no more.<br />
This is the last post in the series and I'll reveal the sercret solution of the problem. If you didn't read the 2 earlier posts, please do. It should help you understand the problem more and so you'd know if this solution is for you.<br />
The solution is to start. Yes, to start achieving your dream, to put it into action, to take it off the shelf and to make it reality.<br />
When I say to start, it doesn't mean to take your PhD now, but it means to work on your first smaller task on the whole big task of the PhD. If this smaller task is to pick your subject then do this now and let this be your urgent task. If it's to find the suitable university or program then this is your urgent task. If it's to get a certain prerequisite, then this is your urgent task. Whatever that smaller task is, do it and focus on it for now.<br />
The first question we asked was how to make the PhD as urgent as buying the tomatoes your wife asked for. I would say that getting the PhD couldn't be made an urgent task, but the smaller sub-tasks that form the PhD as a whole could be urgent tasks. So getting your PhD could not be an urgent task, but submitting your proposal, documents, studying for an exam, submitting a review, and meeting your project group are all urgent tasks.<br />
You may have accused all those who're around you of being unfaithful, insincere, betrayers as you've found out that they're following you up on unimportant tasks and never asked you seriously about your PhD and when you'll be done with it.<br />
Let me tell you that as the start will turn this monster task into smaller mice it will also establish new followers in your life in addition to the current followers. All those followers will be advocates for these new mice. Your school colleagues, lecturers, supervisor, program director and family will all be very serious followers on your new highly urgent tasks.<br />
By starting, the monster will become a queue of mice that come one after another, and all of them will build the required urgency around themselves. They will be followed by the new agents until they're all finished, that simple.<br />
Let's go through the causes we've listed in the last post and let's expose them to the "to-start" solution and you'll see the magic of this simple solution.<br />
<br />
<ul><li>Starting will put you in the environment, will give you the example, will make the benefit clearer to you since your first visit of a university website.</li>
<li>Starting will make the route clearer, will clear its milestones, and this will help you effectively go through it. </li>
<li>Starting will help you focus on your current tasks, will help you know what you have to do now and not to be busy with what's to come. A task after another you'll find yourself defending your thesis and then comes the honor. </li>
<li>Starting will build your credit of achievement and with each step you make you'll be more capable to continue and accomplish.</li>
<li>Starting will turn the dream to truth, hope to achievement and bitterness of regret and defeat to joy and dignity of progress.</li>
<li>Simply, after you start you'll be a totally different person, and you'll be on your way to achievement. </li>
<li>Whatever comes on the road after your start is nothing but a problem that's easy to solve. </li>
<li>Every failure you encounter after starting is a new learning experience which qualifies you more for achieving your goal. </li>
</ul><br />
In brief, before you start you're a fantasy, after you start you're reality.<br />
So dear traveler, get busy with your first smaller sub-task, hold the first ring on the chain and start. Push yourself to start or get pushed. Throw yourself into it or find someone to throw you in it. Hold your breath and jump in. Don't worry, you'll not drown, there's plenty of companions and plenty of boats only for those who've defined their destination.<br />
<br />
<earlier on="" series: ="" this=""><< <a href="http://auroralahti.blogspot.com/2010/06/why-youre-more-serious-about-tomatoes.html">Why You're More Serious About The Tomatoes and Not As Serious About the PhD</a></earlier><br />
<br />
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</script>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com1tag:blogger.com,1999:blog-1587096140564996941.post-72904012246733769562010-06-20T12:10:00.000-07:002010-06-20T12:10:25.402-07:00Towards More Business-Oriented Business Centers<div class="addthis_toolbox addthis_default_style" expr:addthis:title="data:post.title" expr:addthis:url="data:post.url"><br />
This is not a part of <a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-project-outline.html">the intensified hospitality project</a> but it’s an idea that was always there during the project.<br />
I don’t know that much about the evolution of business centers in the hotel industry. But I would assume that at a point of time there were no business centers and then they started to add them to satisfy some basic communication needs that only business people needed back then and weren't easy to find around. And as far as I know it stopped there.<br />
I see that most of business centers in the hotels today are incomplete secretarial centers. They sometimes provide more modest communication facilities than what we're already moving around with in our life of mobility.<br />
I would think that business center is where a hotel can most add a value to business. I would simply say that hotels have the opportunity to be real business centers, all of the hotel, the entire hotel and not a small room thrown behind corridors. but let me now keep it to the same business center and not a business hotel.<br />
I would say why don’t we have business centers being the places where business takes place? Where networking happens, where the hospitality industry weaves its values around a very huge portion of its customers and their real needs and interests.<br />
I guess we need to move away from thinking of all customers the same way, and of business guests just like any other customer where their needs are expected to be a bed and a bathroom. Normally, when you even come to what executive rooms mean, it’s more of a luxury and not that much to add in the business domain. According to the proposed concept, following is what a hotel business center can offer.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx8LBhgzHauBLImqLKdzRsgih2DtoPf-osOpcKyJs83-6zuqEEm4oBcN4I1UBawAGiIlYeMvrN4iFbDN0ufPOH90LmAIgVlQDnq8Ffbpfx03cIMEhXNOi0im1Keoloh_ENLNeUz3hB3Mw/s1600/Businesscenter.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="572" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx8LBhgzHauBLImqLKdzRsgih2DtoPf-osOpcKyJs83-6zuqEEm4oBcN4I1UBawAGiIlYeMvrN4iFbDN0ufPOH90LmAIgVlQDnq8Ffbpfx03cIMEhXNOi0im1Keoloh_ENLNeUz3hB3Mw/s640/Businesscenter.png" width="640" /></a></div><br />
<br />
<ol><li>Establish and maintain a directory of local business entities and business people and make it available for guests.</li>
<li>Establish and maintain a reputation system for those local business people who benefit from the business center. The reputation system relies much on the feedback given by the guests who established a relation with the local business person or entity.</li>
<li>Establish and maintain a repository of catalogues of products and services for suppliers operating in various fields for easier selection and ordering.</li>
<li>Create the opportunity for guests to communicate with other guests for networking and exploration of opportunities based on their preferences.</li>
<li>Create the opportunity for guests and local business people to communicate for networking, exploring opportunities based on their preferences.</li>
<li>Providing secretarial, translation, legal, accounting and tax advisory facilities for faster deal closing.</li>
<li>Hosting a bank branch for faster on-site banking and financial services.</li>
<li>Stock market follow-up and transaction facilities.</li>
<li>Running a linkedin group that would connect guests and local business people before and after the visit.</li>
</ol><br />
<div>Do you think such a business center will have a different value to offer to you on you next business trips?</div><div><br />
</div><br />
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</script>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com2tag:blogger.com,1999:blog-1587096140564996941.post-47213658819777816042010-06-16T06:37:00.000-07:002010-06-16T20:47:31.791-07:00Intensified Hospitality- Third Concept: Weave & Style<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">I've posted <a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-first-concept.html">the first concept "Intented"</a> then posted <a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-second-concept.html">the second concept "Moment Share"</a>. This will be my last concept and my last post on the intensified hospitality project. <br />
<span style="font-size: x-large;">Concept Description</span></div>The concept is about enabling the customer to tailor and design his own experience. The customer is utilizing the menu of hotel offers to create his own blend of stay. The customer is highly empowered to design his stay style according to his stay purpose. In addition to the settings the customer chooses for his service, the hotel makes available for the customer a wide range of related information, services and tools.<br />
<br />
<span style="font-size: x-large;">Mood Board</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMG2HKeaCgSbINEu2ahIabyYjqz_UVg-W3XX1keNzY-Uxx7JyDLCP3gL3hUntCPti-PxltZ4MGkFr3IE2VmCtHR0mV9wn5CStvvpdVC1IcwdBtSV8qy2-14ODGVom1LhZuio7DxcI5jxw/s1600/Weave_MoodBoard.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="416" qu="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMG2HKeaCgSbINEu2ahIabyYjqz_UVg-W3XX1keNzY-Uxx7JyDLCP3gL3hUntCPti-PxltZ4MGkFr3IE2VmCtHR0mV9wn5CStvvpdVC1IcwdBtSV8qy2-14ODGVom1LhZuio7DxcI5jxw/s640/Weave_MoodBoard.png" width="640" /></a></div><span style="font-size: x-large;">Service Evidencing</span><br />
The following is an imaginary ad for the service.<br />
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilSnVswitXEJOmIUzswDB6fCYYSnloc2bBldy-TMazoaYbngtFUYDaTyCWDUe5k02vYubzsNhZMuJLp2omRD5tBFF80xpv6DQgoBQ9LDx6tIu_QHRa0if_7I4NazoHEL4caFBRR8zu8sQ/s1600/Weave_Ad.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="406" qu="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilSnVswitXEJOmIUzswDB6fCYYSnloc2bBldy-TMazoaYbngtFUYDaTyCWDUe5k02vYubzsNhZMuJLp2omRD5tBFF80xpv6DQgoBQ9LDx6tIu_QHRa0if_7I4NazoHEL4caFBRR8zu8sQ/s640/Weave_Ad.png" width="640" /></a></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><br />
</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;">That's it for the intensified hospitality project. Should you need other parts posted from what you can see in <a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-project-outline.html">the project outline</a>, please let me know.</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;"><br />
</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;">Following are the posts on the intensified hospitality project on Auroralahti:</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-project-outline.html">Intensified Hospitality- Project Outline</a> </div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/05/intensified-hospitality-service-style.html">Intensified Hospitality: Service Style Cards</a> </div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-concept.html">Intensified Hospitality: Concept Blending</a> </div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-first-concept.html">Intensified Hospitality- First Concept: Intented</a> </div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-second-concept.html">Intensified Hospitality- Second Concept: Moment Share</a> </div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;">Intensified Hospitality- Third Concept: Weave & Style (this post)</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;"><br />
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<!-- AddThis Button END -->Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com0tag:blogger.com,1999:blog-1587096140564996941.post-43464915495980933712010-06-15T14:03:00.000-07:002010-06-28T14:33:53.569-07:00Why You're More Serious About The Tomatoes and Not As Serious About the PhD<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeXp41kVbxROAprPw7KMg8RcAZZq6QGGY_p1FBDxd6OhXEAFK09Wn_789ObJDk1bjT47hsxnLcNX5xvOGYGlExiET8GRL9iiHtZCQsTTqOzHGaLxeK9b_jaQeiTN2q6fXjiGVZyqP4Yy4/s1600/tomvsphd4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="474" qu="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeXp41kVbxROAprPw7KMg8RcAZZq6QGGY_p1FBDxd6OhXEAFK09Wn_789ObJDk1bjT47hsxnLcNX5xvOGYGlExiET8GRL9iiHtZCQsTTqOzHGaLxeK9b_jaQeiTN2q6fXjiGVZyqP4Yy4/s640/tomvsphd4.jpg" width="640" /></a></div>In <a href="http://auroralahti.blogspot.com/2010/06/what-got-higher-priority-getting-your.html">the last post</a>, I asked the question "<a href="http://auroralahti.blogspot.com/2010/06/what-got-higher-priority-getting-your.html">What Got a Higher Priority: Getting Your PhD or Buying a Kilo of Tomatoes?</a>", and I was actually raising the question of how to make the most important tasks from non-urgent tasks to urgent tasks? how can we take an action about them? how can we get the same attention and follow-up from those around us on those important tasks just like how we get their follow-up on buying the kilo of tomatoes? How can we stop dreaming before we find our life is over?<br />
<br />
So we're accurately here addressing the case where we think, dream, intend and then look for some urgent important or unimportant tasks to push achieving this dream away, to postpone the change, to stop our growth while the world around us is rapidly moving and progressing.<br />
The solution is really simple. And before we jump into the solution let's look at the reasons, the causes behind this problem. What's it that makes us less serious about our dreams. I will take the PhD as an example, and I'll compare the dreamer and the actor.<br />
<br />
<span style="font-size: x-large;">No Charger To Begin With</span><br />
When dreaming about having the PhD, the dreamer's motivation to finish the thesis is not as serious as the actor's, the one who's already working on his thesis. The dreamer's feeling of the return is also incomplete. The actor is already seeing the impact this step will have on him. It's enough for him to look at his lecturers, or peers who're about to finish or have finished their PhD and he gets that everyday. For the actor the benefit is crystal clear and for the dreamer it's vague and uncertain. The actor sees the benefit and charges his motivation daily and dreamer tries to imagine those benefits and how they may feel or look like.<br />
<br />
<span style="font-size: x-large;">Which Highway? Any Idea?</span><br />
The dreamer knows that he generally wants to have a PhD, from which university? In what subject? What're the prerequisites? What's the process until the thesis defense? How long would that take? How is he going to do it? He doesn't really know. Who's his thesis supervisor? What're his requirements and expectations? He doesn't really know. As a matter of fact, his dream is not really defined, it's just like how they always try to visualize the dream; foggy, blurry and whitish. The actor knows the answer for most of these questions in addition to sufficient answers to support his progress for a year ahead. The dreamer dreams of a dream that he doesn't really know, and the actor is acting on tasks that are crisp and clear.<br />
<br />
<span style="font-size: x-large;">Frozen By The Monster</span><br />
One of the biggest problems is thinking about our dreams as a whole and not as a sequence of tasks or events. We see the PhD or the book to author or the business as a result, as a point and not as a process. And this is the reason of feeling unable to approach this big monster. The actor sees his next task to be delivering chapter 3 of part 2 for revision, while the dreamer sees his next task to be getting the PhD.<br />
<br />
<span style="font-size: x-large;">100% planned.</span><br />
The dreamer didn't start yet, he didn't exert any efforts to accomplish his mission and so all of the mission is remaining. And this is an enough reason to not attack it. If we imagined that he finished half of it then he only has to work on the other half. If he did, It should make his mission easier and should make him a bit committed towards what he has accomplished so far.<br />
<br />
<span style="font-size: x-large;">Bone-dry Feet</span><br />
The dream is still a dream. He didn't get his feet wet. He didn't feel the taste of achieving one step on the road. And when considering the above reasons it would make it feel more difficult for him to work on. Surely, achieving one step on the road should make him on the other extreme.<br />
<br />
<span style="font-size: x-large;">Solo Dream vs. Crowd Action</span><br />
The dream is his and his alone. He may narrate it to others but it remains his dream. As long as it's not put into action, people are only able to share his dream for few moments. On the contrary, in the times of action millions will give a hand to help him get his PhD. Yes, it's not only about his family, the lecturers, the supervisor, the dean and the librarian. It also include the researchers working in the same field all over the world, and those who're facilitating their lives and operations. It includes the passport control officers, the airlines companies, the bus driver and the guy in the grocery store. Yes, everyone can help when it comes to action, otherwise the dream is his and his alone.<br />
<br />
<span style="font-size: x-large;">Tic .. Tic …. Tiiiiiiiiiiiiic. ……….. (no more)</span><br />
He dreams for an hour then sleeps for hours. It may hit his mind once or twice a year when the academic year is about to start or when he hears about someone who started or finished his PhD. In the beginning it's more of a reminder, then it becomes a painful feeling of guilt that he tries to escape. For the dreamer, It comes every now and then and then stops. The actors lives it in every single moment with all his senses and attention.<br />
<br />
<span style="font-size: x-large;">See? I Was Right! ... Yeah, Right!</span><br />
When the dreamer looks at someone who has started and then stopped or faced a problem he would say: "See? I was wise I didn’t start". He sees that he didn't risk his time and money which both may have been already wasted in hundreds of kilos of tomatoes. He would forget that the gap between both of them is really huge. The actor that faced a problem has to look for a solution and then he would be done. The dreamer is in front of a dream that he didn't have the courage to attack. After a short or a long period of time, the actor would have achieved, and the dreamer would have achieved a dream. He thinks that he didn't risk anything, but indeed he risked his life and his dream.<br />
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<span style="font-size: x-large;">zzzzzzzzzzzzzzzzzzzzzzzzzzzz</span><br />
To continue to dream of the PhD for years leads us to getting used to dreaming, and makes us even more far from approaching the achievement. And It's worse to add more and more dreams in addition to the PhD, and then we end up with dreams as our daily bread.<br />
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<span style="font-size: x-large;">No Resources. It Should Be Ok</span><br />
There's no doubt that we can't do anything we don't have the resources for. I do believe that lacking the resources doesn’t have that much of impact when compared to the other reasons. Mostly if the dreamer started to work on his dream then lacking the resources will just be another problem like any other problem that he has to pick the solution for from plenty of available solutions.<br />
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Is there any other causes you'd like to add? Are we close from the solution? Can you detect it?<br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 17px;"><<earlier on="" series: ="" this=""></earlier></span><span class="Apple-style-span" style="color: #003366; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 17px; font-weight: bold; letter-spacing: -1px;"><a href="http://auroralahti.blogspot.com/2010/06/what-got-higher-priority-getting-your.html" style="color: #003366;">What Got a Higher Priority: Getting Your PhD or Buying a Kilo of Tomatoes?</a></span><br />
<span class="Apple-style-span" style="font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 17px;">Next on this series: </span><span class="Apple-style-span" style="color: #003366; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 17px; font-weight: bold; letter-spacing: -1px;"><a href="http://auroralahti.blogspot.com/2010/06/art-of-to-start.html" style="color: #003366;">The Art of "To-Start"</a>>></span><br />
<br />
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</script>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com0tag:blogger.com,1999:blog-1587096140564996941.post-85052784690335874292010-06-14T12:05:00.000-07:002010-06-17T00:09:12.501-07:00What Got a Higher Priority: Getting Your PhD or Buying a Kilo of Tomatoes?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAdiHZqBXRSzY-VESmKSa7y3ZZH_Z8q9EV5OEBt7G60EamxASFXmpGcADurokjdxgqdnoXeYYmrM1Am55_eCR3Sd2qHByNB0thhCurp_DUYtLdxXNV65tLVB5YochyZr5yluWwhE35uTw/s1600/Publication2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" qu="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAdiHZqBXRSzY-VESmKSa7y3ZZH_Z8q9EV5OEBt7G60EamxASFXmpGcADurokjdxgqdnoXeYYmrM1Am55_eCR3Sd2qHByNB0thhCurp_DUYtLdxXNV65tLVB5YochyZr5yluWwhE35uTw/s640/Publication2.jpg" width="520" /></a></div>Don't rush into an answer, I'm not really asking you about what you think, but I'm more of asking you about how you behave. <br />
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In the Egyptian media there has been this stereotype about the wife forgetting the tomatoes and calling the husband to pick a kilo of tomatoes on his way home, although it is not happening anymore due to the lifestyle changes, but it's an example that goes for many other things. We all know the Eisenhower method in categorizing tasks into important/ unimportant and urgent/ not urgent and dealing with each task accordingly. <br />
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I listened one time to Stephen Covey and he was addressing one of the most critical quadrants which is the quadrant of important not urgent tasks. And he said that if you thought about tasks that are meant to have the most dramatic impact on your life you'll find that they all fall in this quadrant. They are always important but not urgent. <br />
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Think about getting your next degree or starting you own business it's all important and if it happened it may change your life totally, but it remains non urgent. Such tasks don't follow-up on you but you are are the one who should do something about them. You don't have to only follow-up on them, but you have to actually attack them as they're mostly difficult ones. <br />
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So the comparison here is about the task that may positively change your life dramatically and I gave the PhD as an example and which you may postpone for many many years, and between the kilo of tomatoes which with the urgency created around it, it remains not that important.<br />
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If this is the picture, how can we make those very important tasks from not urgent to urgent? How can we achieve the dreams we had for a long time now? How can we pay more attention to these tasks more than the kilo of tomatoes that grabs our attention because someone is following up on it? It's all between you and yourself, it's your own dream and nobody is going to follow you up on it. <br />
<br />
This issue was something that I thought about for a long time and I've gotten to a solution, which I've seen many fruits come from. Until the next post, please share with me and the readers the solutions you tend to take to tackle this problem in your life.<br />
<br />
Next on this series: <span class="Apple-style-span" style="color: #003366; letter-spacing: -1px;"><a href="http://auroralahti.blogspot.com/2010/06/why-youre-more-serious-about-tomatoes.html" style="color: #003366;"><span class="Apple-style-span" style="font-family: inherit;">Why You're More Serious About The Tomatoes and Not As Serious About the PhD</span></a></span><br />
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</script>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com2tag:blogger.com,1999:blog-1587096140564996941.post-14053962327673447122010-06-10T07:37:00.000-07:002010-06-17T00:04:51.315-07:00Intensified Hospitality- Project OutlineI have only one concept left to share. Before I post this concept I though to share with you the project outline in case you thought there may be something you'd like posted from the understanding and thinking phases. I'll start with the project cover just to set the mood and then to the Table of contents which contains all the project outline then will post a couple of section separators just to further support the mood :) <br />
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<div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">Following are the posts on the intensified hospitality project on Auroralahti:</div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">Intensified Hospitality- Project Outline (this post)</div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/05/intensified-hospitality-service-style.html">Intensified Hospitality: Service Style Cards</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-concept.html">Intensified Hospitality: Concept Blending</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-first-concept.html">Intensified Hospitality- First Concept: Intented</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-second-concept.html">Intensified Hospitality- Second Concept: Moment Share</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-third-concept.html">Intensified Hospitality- Third Concept: Weave & Style</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><br />
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</script>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com0tag:blogger.com,1999:blog-1587096140564996941.post-26948622118020784222010-06-10T06:59:00.000-07:002010-06-17T00:05:05.884-07:00Intensified Hospitality- Second Concept: Moment Share<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="background-color: white;"><span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">In</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">the</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">last</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">post</span>, I've <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">shared</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">with</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">you</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">the</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">first</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">concept</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">of</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">the</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">intensified</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">hospitality</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">project</span> (</span><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-first-concept.html"><span style="background-color: white;"><span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">Intensified</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">Hospitality</span>- <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">First</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">Concept</span>: <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">Intented</span></span></a><span style="background-color: white;"> ) <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">which</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">was</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">about</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">deep</span> <span class="goog-spellcheck-word">authentic</span>, <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">traditional</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">and</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">local</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">experience</span>. <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">In</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">this</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">post</span> I'll <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">share</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">with</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">you</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">another</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">concept</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">which</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">is</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">moment</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">share</span>. <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">Unfornaturely</span> I couldn't <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">put</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">as</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">much</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">effort</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">in</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">explaining</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">this</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">concept</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">as</span> I <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">did</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">in</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">the</span> "<span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">intented</span>" <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">concept</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">but</span> I <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">hope</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">the</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">effort</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">made</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">will</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">make</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">it</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">easy</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">for</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">you</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">to</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">get</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">my</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">proposal</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">about</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">it</span>.</span></div><span style="background-color: white;"><br />
</span><br />
<span style="font-size: x-large;"><span style="background-color: white;"><span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">Concept</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">Description</span></span></span><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="background-color: white;"><span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">This</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">concept</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">is</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">about</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">enabling</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">the</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">guest</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">to</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">leverage</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">the</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">social</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">media</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">capabilities</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">to</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">share</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">his</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">experience</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">with</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">the</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">world</span>. <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">The</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">hotel</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">would</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">embed</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">the</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">recording</span>, <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">capturing</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">and</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">publishing</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">capabilities</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">within</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">the</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">hotel</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">processes</span>. <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">The</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">customer</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">just</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">sets</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">his</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">preferences</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">in</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">the</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">beginning</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">of</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">the</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">stay</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">and</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">then</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">it</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">goes</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">with</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">no</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">interference</span>, <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">he</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">would</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">just</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">comment</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">and</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">interact</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">with</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">his</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">family</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">and</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">friends</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">based</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">on</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">these</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">posts</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">made</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">by</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">the</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">hotel</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">on</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">behalf</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">of</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">him</span>. <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">The</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">hotel</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">also</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">provides</span> a <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">framework</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">for</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">sharing</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">between</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">hotel</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">guests</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">in</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">general</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">who</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">can</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">share</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">knowledge</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">about</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">hotel</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">and</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">local</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">experiences</span>.</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="background-color: white;"><br />
</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-size: x-large;"><span style="background-color: white;"><span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">Mood</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">Board</span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="background-color: white;"><br />
</span></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWyoOZHq9LWbpZcxRiFk3DCNTc9otRaEDU80-DQjuwKWF9KmJ_2CAC5M3aMZdoqFXOfT5ISUsEiiwnxTtan8demRlluo7-VQ6yv_YqrW8lzJ1qVkZMu-nTOfNUH24s94L7S1-g85UgvQU/s1600/Moment_Share_moodboard.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white;"><img border="0" height="476" qu="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWyoOZHq9LWbpZcxRiFk3DCNTc9otRaEDU80-DQjuwKWF9KmJ_2CAC5M3aMZdoqFXOfT5ISUsEiiwnxTtan8demRlluo7-VQ6yv_YqrW8lzJ1qVkZMu-nTOfNUH24s94L7S1-g85UgvQU/s640/Moment_Share_moodboard.png" width="640" /></span></a></div><span style="background-color: white;"><br />
</span><br />
<span style="font-size: x-large;"><span style="background-color: white;"><span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">Service</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">Evidencing</span></span></span><br />
<span style="background-color: white;"><span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">The</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">following</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">is</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">an</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">imaginary</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">ad</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">of</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">the</span> <span class="goog-spellcheck-word" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat repeat;">service</span>.</span><br />
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGd527nflXx0qpe4ibItay8HTdqUXXDlfufcBGcwTLstp0R_mreU_ftUKPfSlwpAyCUyi8RAHUvJqy1dsdh3jB8U73UeIMelyuC_Cb9kQAMeumuhbTPi2MmbnqNAnQ8nuWcy85cSv7lJM/s1600/Moment_Share_Ad.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white;"><img border="0" height="370" qu="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGd527nflXx0qpe4ibItay8HTdqUXXDlfufcBGcwTLstp0R_mreU_ftUKPfSlwpAyCUyi8RAHUvJqy1dsdh3jB8U73UeIMelyuC_Cb9kQAMeumuhbTPi2MmbnqNAnQ8nuWcy85cSv7lJM/s640/Moment_Share_Ad.png" width="640" /></span></a></div><br />
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<div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">Following are the posts on the intensified hospitality project on Auroralahti:</div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-project-outline.html">Intensified Hospitality- Project Outline</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/05/intensified-hospitality-service-style.html">Intensified Hospitality: Service Style Cards</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-concept.html">Intensified Hospitality: Concept Blending</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-first-concept.html">Intensified Hospitality- First Concept: Intented</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">Intensified Hospitality- Second Concept: Moment Share (this post)</div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-third-concept.html">Intensified Hospitality- Third Concept: Weave & Style</a></div><div><br />
</div><br />
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</script>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com0tag:blogger.com,1999:blog-1587096140564996941.post-50383483248832203202010-06-08T13:18:00.000-07:002010-06-17T00:05:36.138-07:00Intensified Hospitality- First Concept: Intented<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">In the following posts I'll publish some of the concepts I got to explain in the explaining phase. Before I start with the first concept I would like to share with the readers that my project innovation focus was on the front office operations. The hotel I did the project for proposes the position of offering arabic-culture driven hospitality. And this will explain the focus on the culture-driven hospitality as one of the concepts.</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-size: x-large;">Concept Description:</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">The concept is about delivering an authentic, original and traditional hospitality experience in the hotel. The concept will feature painting the hotel with the different aspects of the culture. The concept delivers this value to customer even if he’s staying only for few hours in the hotel. The concept also helps the guest take the experience home with him through the “take it home” concept of being able to buy certain items of the hotel equipments. The hotel utilizes different role-playing and scenarios to help customers live the experience.</div><br />
<span style="font-size: x-large;">Mood Board:</span><br />
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<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRh8UubCvnNnoFIjyZ5xJJkGLQFqWXBiQjccRY9PY_q7-DUTZA-wPw5pbYTvQTGu8SnQJL81d1czoErl8DJzVmc883VA8U8wR1Ufx_ATCV3o7AwY282jBpz4ZE_9Mim3WGIqjgAp9626A/s1600/Intented_MoodBoard.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="432" qu="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRh8UubCvnNnoFIjyZ5xJJkGLQFqWXBiQjccRY9PY_q7-DUTZA-wPw5pbYTvQTGu8SnQJL81d1czoErl8DJzVmc883VA8U8wR1Ufx_ATCV3o7AwY282jBpz4ZE_9Mim3WGIqjgAp9626A/s640/Intented_MoodBoard.png" width="640" /></a></div><br />
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<span style="font-size: x-large;">Scenario</span><br />
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</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNbUtAYyy3Qnk2G9ZBMgwKtKm8B2vhl1UcKmN6CCXtKXTOqlih3qeVcXNUJ41GNb1KFNUaYwp_CzLaD6xi-XlEk0qyjD7G-D-IJKH3QilJiguMRhtCeDZkjJcu8d66j3z-vcIwZn5WLJM/s1600/Intented_Scenario.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="422" qu="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNbUtAYyy3Qnk2G9ZBMgwKtKm8B2vhl1UcKmN6CCXtKXTOqlih3qeVcXNUJ41GNb1KFNUaYwp_CzLaD6xi-XlEk0qyjD7G-D-IJKH3QilJiguMRhtCeDZkjJcu8d66j3z-vcIwZn5WLJM/s640/Intented_Scenario.png" width="640" /></a></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;"><br />
</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;"><span style="font-size: x-large;">Service Evidencing</span></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;">The following is an imaginary magazine ad of the service.</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;">Someone saw it and said "Wow, your hotel doesn't have a logo" and he's right. The ad missed a hotel logo.</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;"><br />
</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVz55J2KNeasHRAPinzh2LrafreWpu7Ug17o01y-FBf9nxnRe1VMyubxnwo-2-F055RRWCU54ltbwpDeuYb1s1Nez9GzRLMnPpmJ7EEW7l94fW7KY1xmDPXWIIyCmf5-irxOhPsAinbxQ/s1600/Intented_Service+Evidencing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="386" qu="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVz55J2KNeasHRAPinzh2LrafreWpu7Ug17o01y-FBf9nxnRe1VMyubxnwo-2-F055RRWCU54ltbwpDeuYb1s1Nez9GzRLMnPpmJ7EEW7l94fW7KY1xmDPXWIIyCmf5-irxOhPsAinbxQ/s640/Intented_Service+Evidencing.png" width="640" /></a></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><br />
</div><div align="left" class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><br />
</div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; text-align: left;">What do you think about this concept? Did you like it? Would you like to live this experience? What would bother you about it and you'd want improved?</div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; text-align: left;"><br />
</div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; text-align: left;"></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">Following are the posts on the intensified hospitality project on Auroralahti:</div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-project-outline.html">Intensified Hospitality- Project Outline</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/05/intensified-hospitality-service-style.html">Intensified Hospitality: Service Style Cards</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-concept.html">Intensified Hospitality: Concept Blending</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">Intensified Hospitality- First Concept: Intented (this post)</div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-second-concept.html">Intensified Hospitality- Second Concept: Moment Share</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-third-concept.html">Intensified Hospitality- Third Concept: Weave & Style</a></div><br />
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</script>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com2tag:blogger.com,1999:blog-1587096140564996941.post-32775723030452333912010-06-03T09:51:00.000-07:002010-06-17T00:03:01.329-07:00Intensified Hospitality: Concept BlendingThanks for the comments on the previous post on "<a href="http://auroralahti.blogspot.com/2010/05/intensified-hospitality-service-style.html">Intensified Hospitality: Service Style Cards</a>". Here, I'll present another method for generation that I used in this project. I came up with this method and called it "Concept Blending". The basis of this concept is already there and it's somehow related to lateral thinking. The idea of the method is to pick other service concepts and see if we were to adopt any of the experiences in these concepts in the service we're developing, what can we get to? I've tried 5 service concepts against the hotel to see how we can offer new values in the hotel experience. You can also post your creative ideas.<br />
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<div></div><div></div><span style="font-size: x-large;"><strong>Restaurant</strong></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBLUuqOrk5tFetwXbEG4AzgZJFhaTnWmS7ou0UEEmmgETvgzdNaPMRauRHNiq0WG0d1pkoRy5mAStGrjr1471fk1nXyqM97p67XqayZwlIFIsZGtaqtk_hC2dfdZhU2AgdIYqEM309sCI/s1600/j0422380.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" gu="true" height="427" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBLUuqOrk5tFetwXbEG4AzgZJFhaTnWmS7ou0UEEmmgETvgzdNaPMRauRHNiq0WG0d1pkoRy5mAStGrjr1471fk1nXyqM97p67XqayZwlIFIsZGtaqtk_hC2dfdZhU2AgdIYqEM309sCI/s640/j0422380.jpg" width="640" /></a></div><div></div><ol><li>A receptionist waiting by the door</li>
<li>A table for guest to wait on.</li>
<li>A menu that includes the different accomodation offers</li>
<li>Ability to choose from a wide range of options to make guest’s own experience</li>
<li>Ability to choose an activity in addition to the main stay</li>
</ol><span style="font-size: x-large;"><strong>Market</strong></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha4XZOJSY1OJ7I3M4k40m1BVEooFlCzonCV9g004xhNdTv-NzCo8C9cFt2cnItOCKsc02_yIMhwZss1sxy1F5ue9N_0P_KW_1Wi4BmIKyYypgEvGOlgV57OUGRWmCdwgzbSYTadGP0Nns/s1600/j0438718.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" gu="true" height="428" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha4XZOJSY1OJ7I3M4k40m1BVEooFlCzonCV9g004xhNdTv-NzCo8C9cFt2cnItOCKsc02_yIMhwZss1sxy1F5ue9N_0P_KW_1Wi4BmIKyYypgEvGOlgV57OUGRWmCdwgzbSYTadGP0Nns/s640/j0438718.jpg" width="640" /></a></div><ol><li>Variety of options for almost everything</li>
<li>Ability to buy any item of what the guest likes in the hotel.</li>
<li>Sales and Promotions on stays, food, drinks, services and facilities.</li>
<li>Brands and sub-brands for all services and facilities. </li>
</ol><span style="font-size: x-large;"><strong>Hospital</strong></span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYZIdWSfi-yF6w3LurFeJwMcC67Fopq_8lX9Xyhs3lXhA1lmUyN70uAIAbshOR-3loZVJxqRECMFneOx4RUefgJHWRiWIvMW28AxVUmWPBeXjOfbyKmrdc5nVs4qevVI-U_3Gl4_jlVCo/s1600/j0399223.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" gu="true" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYZIdWSfi-yF6w3LurFeJwMcC67Fopq_8lX9Xyhs3lXhA1lmUyN70uAIAbshOR-3loZVJxqRECMFneOx4RUefgJHWRiWIvMW28AxVUmWPBeXjOfbyKmrdc5nVs4qevVI-U_3Gl4_jlVCo/s400/j0399223.jpg" width="400" /></a></div><ol><li>Hotel checks on the guest as he wishes.</li>
<li>Hotel gets room ready for guest to sleep.</li>
<li>Hotel gives guests free simple medical checks.</li>
<li>Hotel helps guests lead a more healthy life.</li>
<li>Hotel follows up on guest's medicine taking.</li>
</ol><div></div><span style="font-size: x-large;"><strong>School </strong></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYE2lNWB9jYaiTW9EZXJOSLT5XlYR1psgC8LhlXO5B1M2DYVGZr74aIcr17hC-ys9yV2NskhczPinn6YxI_EABA6VfrXkIlyap5_g9b4xmDWtY65wKzRBvhSvK7dmM_JqBsqFBTsy7M7A/s1600/j0442364.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" gu="true" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYE2lNWB9jYaiTW9EZXJOSLT5XlYR1psgC8LhlXO5B1M2DYVGZr74aIcr17hC-ys9yV2NskhczPinn6YxI_EABA6VfrXkIlyap5_g9b4xmDWtY65wKzRBvhSvK7dmM_JqBsqFBTsy7M7A/s640/j0442364.jpg" width="428" /></a></div><ol><li>Hotel includes a library</li>
<li>Hotel includes a break time where guests get out of rooms and meet in the main areas and socialize.</li>
<li>Books delivered upon check-in.</li>
<li>A teacher about culture and about hotel facilities is available upon request.</li>
<li>Hotel includes rooms that illustrate culture and history backgrounds. </li>
</ol><span style="font-size: x-large;"><strong>Airport</strong></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicGZTbwGbgjxEeJmc1FhnK6q-hh21HfPBXV8JvMwEGZs8FCQvVQ_ZUHxv9xouBcM5PvBJrcBKhPC7MbhcjDi17cxkUbBPW51XGClTJuVHP-BfZuflYy7kxHoOtgrl9GKPKRgdX2IQ45Us/s1600/j0400552.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" gu="true" height="428" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicGZTbwGbgjxEeJmc1FhnK6q-hh21HfPBXV8JvMwEGZs8FCQvVQ_ZUHxv9xouBcM5PvBJrcBKhPC7MbhcjDi17cxkUbBPW51XGClTJuVHP-BfZuflYy7kxHoOtgrl9GKPKRgdX2IQ45Us/s640/j0400552.jpg" width="640" /></a></div><ol><li>Printing luggage sticker with room number on it. And a passport sticker for express check-in. </li>
<li>Check-in in the airport shuttle</li>
<li>Messages from Hotel Captain (Manager)</li>
<li>A Duty free shop in the hotel</li>
<li>Hourly stay rate</li>
</ol><br />
<div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">Following are the posts on the intensified hospitality project on Auroralahti:</div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-project-outline.html">Intensified Hospitality- Project Outline</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/05/intensified-hospitality-service-style.html">Intensified Hospitality: Service Style Cards</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">Intensified Hospitality: Concept Blending (this post)</div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-first-concept.html">Intensified Hospitality- First Concept: Intented</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-second-concept.html">Intensified Hospitality- Second Concept: Moment Share</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-third-concept.html">Intensified Hospitality- Third Concept: Weave & Style</a> </div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><br />
</div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><br />
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</script>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com0tag:blogger.com,1999:blog-1587096140564996941.post-11572494808128139602010-05-28T08:26:00.000-07:002010-06-16T20:50:01.905-07:00Lightnings: The Glory of Failure<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWo5_VodRZLHd8RF5OfXX6z2s8Ad38HE69scg1lzEZFE0LMEW9NyG1nMuyF73kgK8b9c__LoI_xrKbdib0L3xH5QuxeSAEGyfycHYc33honjD0uHvUrdmxWym6eZTG8hbSQToJPh-rmqI/s1600/j0262342.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" gu="true" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWo5_VodRZLHd8RF5OfXX6z2s8Ad38HE69scg1lzEZFE0LMEW9NyG1nMuyF73kgK8b9c__LoI_xrKbdib0L3xH5QuxeSAEGyfycHYc33honjD0uHvUrdmxWym6eZTG8hbSQToJPh-rmqI/s640/j0262342.jpg" width="424" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div>If Thomas Edison as an inventor has 5000 failure credits for the light bulb alone, how many credits of failure do you have?<br />
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<em>"A thinker sees his own actions as experiments and questions--as attempts to find out something. Success and failure are for him answers above all. "</em><br />
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<em>"You always pass failure on the way to success."</em><br />
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<em>"Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to rank with those poor spirits who neither enjoy nor suffer much because they live in the gray twilight that knows neither victory nor defeat. "</em><br />
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<em>"Many of life's failures are people who did not realize how close they were to success when they gave up."</em><br />
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<em>"Success is the ability to go from one failure to another with no loss of enthusiasm. "</em><br />
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<em>"A minute's success pays the failure of years. "</em><br />
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<em>"Don't be discouraged by a failure. It can be a positive experience. Failure is, in a sense, the highway to success, inasmuch as every discovery of what is false leads us to seek earnestly after what is true, and every fresh experience points out some form of error which we shall afterwards carefully avoid. "</em><br />
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<em>"We all have a few failures under our belt. It's what makes us ready for the successes. "</em><br />
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<em>"If you have made mistakes, even serious ones, there is always another chance for you. What we call failure is not the falling down but the staying down. "</em><br />
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<em>"Three failures denote uncommon strength. A weakling has not enough grit to fail thrice. "</em><br />
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<em>"The guy who takes a chance, who walks the line between the known and unknown, who is unafraid of failure, will succeed. "</em><br />
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<em>"There are no secrets to success. It is the result of preparation, hard work, and learning from failure. </em><br />
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<em>"I'd rather be a failure at something I love than a success at something I hate. "</em><br />
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<em>"Failures are finger posts on the road to achievement. "</em><br />
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<em>"Sound character provides the power with which a person may ride the emergencies of life instead of being overwhelmed by them. Failure is... the highway to success. "</em><br />
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<em>"Each failure to sell will increase your chances for success at your next attempt. "</em><br />
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<em>"Mighty hard to tell the people you love you’re a failure. "</em><br />
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<em>"Would you like me to give you a formula for success? It's quite simple, really. Double your rate of failure. You are thinking of failure as the enemy of success. But it isn't as all. You can be discouraged by failure - or you can learn from it. So go ahead and make mistakes. Make all you can. Because, remember, that's where you will find success. "</em><br />
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<em>"Before success in any man's life he is sure to meet with much temporary defeat and, perhaps, some failure. When defeat overtakes a man, the easiest and most logical thing to do is to quit. That is exactly what the majority of men do. "</em><br />
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<em>"I can accept failure, but I can't accept not trying. "</em><br />
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<em>"We are all of us failures, at least, the best of us are."</em><br />
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<em>"Don't fear failure so much that you refuse to try new things. The saddest summary of a life contains three descriptions: could have, might have, and should have. "</em><br />
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<em>"The awareness of the ambiguity of one's highest achievements (as well as one's deepest failures) is a definite symptom of maturity. "</em><br />
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<em>"The only real failure in life is the failure to try. "</em><br />
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<em>"If the truth be known, most successes are built on a multitude of failures. "</em><br />
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<em>"Success isn't necessarily permanent - but neither is failure. "</em><br />
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<em>"It is a mistake to suppose that men succeed through success; they much oftener succeed through failures. Precept, study, advice, and example could never have taught them so well as failure has done." </em><br />
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<em>"Every great work, every great accomplishment, has been brought into manifestation through holding to the vision, and often just before the big achievement, comes apparent failure and discouragement. "</em><br />
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<em>"Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure is often more than most people can handle. If you are willing to accept failure and learn from it, if you are willing to consider failure as a blessing in disguise and bounce back, you have got the essential of harnessing one of the most powerful success forces. "</em><br />
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<em>"Our achievements speak for themselves. What we have to keep track of are our failures, discouragements and doubts. We tend to forget the past difficulties, the many false starts, and the painful groping. We see our past achievements as the end results of a clean forward thrust, and our present difficulties as signs of decline and decay."</em><br />
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<!-- AddThis Button END -->Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com8tag:blogger.com,1999:blog-1587096140564996941.post-69783357940782793622010-05-24T09:37:00.000-07:002010-06-17T00:04:21.193-07:00Intensified Hospitality: Service Style CardsDespite of my ICT background, when asked to work on a service design project I decided to work on a totally different domain. I chose to work on the hospitality industry to create innovative hotel experiences. I'll share some of the outputs of the generation and explanation phases here and would welcome your feedback. <br />
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In this post I'll share the output of the service style card tool.<br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"></div><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-size: x-large;">1-Cool, Trendy, Stylish and Modern</span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXpLwcww0nusVSWStkJg2jO_N1D73VY98XY_o34AcgCttKYsr4EaVJ58Ohqe3y2ft9ftscjX8cB_2Aib3BfoNCT0vlnL-k6FLPbvJBskBj0u-_dP7I74MBdPuKJKs7u75maePqVkRK2FA/s1600/Lifestyle.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" gu="true" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXpLwcww0nusVSWStkJg2jO_N1D73VY98XY_o34AcgCttKYsr4EaVJ58Ohqe3y2ft9ftscjX8cB_2Aib3BfoNCT0vlnL-k6FLPbvJBskBj0u-_dP7I74MBdPuKJKs7u75maePqVkRK2FA/s400/Lifestyle.png" width="400" /></a></div><br />
<ul><li>Auto tweeting, facebook posting for guests.</li>
<li>Ustream and justin.tv of different hotel locations.</li>
<li>Check-in through iPhone or blackberry.</li>
<li>In-Room iPhone/ iPod support.</li>
<li>Hotel local companion community.</li>
<li>Media Sharing giant screen in the lobby</li>
</ul><br />
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<div><span style="font-size: x-large;"> 2-Personalized, Customized, Tailored</span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaqE2lfOaZpWXMotoULv8m42ZQy8TClx8II5ufOj70HuUjtfe4uX6ueYe4fKazJowEiQnU6olnCDh5SjlmtxGXWNiIYCAFz3PlwP3pMtqk9aY8sSJ6x144nFLKKbWZfH2MYYaaPAm-B40/s1600/Personalized.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" gu="true" height="263" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaqE2lfOaZpWXMotoULv8m42ZQy8TClx8II5ufOj70HuUjtfe4uX6ueYe4fKazJowEiQnU6olnCDh5SjlmtxGXWNiIYCAFz3PlwP3pMtqk9aY8sSJ6x144nFLKKbWZfH2MYYaaPAm-B40/s400/Personalized.png" width="400" /></a></div><br />
<ul><li>Ability to see the exact chosen room when checking on at the website, guest can also look from the window and see the view outside.</li>
<li>Providing more family-oriented suites.</li>
<li>Letting customer customize different elements of his experience including (housekeeping time, longer breakfast span, guidance on the city, updates on city events, and tendency to network with other customers)</li>
<li>In-hotel experience building catalogue including items for purchase (tourism and adventure items, business or family-related items)</li>
<li>Customized route to the room based on facilities will mostly be needed.</li>
<li>A possibility to choose a welcome complement.</li>
<li>Baby-sitting, secretarial and tour guidance facilities.</li>
<li>His name on the door.</li>
<li>Family check-in corner.</li>
<li>Separating the roles of receptionist and guest services, who can give differentiated support and information for the different segments of the hotel. We should have more than a guest services officer with different specialties.</li>
<li>Upon checkout, please keep in touch.</li>
<li>Celebrating guests stay, “we’re happy to have you for 4 days now”.</li>
<li>Couple, business, family and tourist printed guides.</li>
<li>A hotline for out-of-hotel support “I’m lost. what should I do ..?”</li>
<li>Following up on guest’s medicine taking.</li>
<li>Mentoring and counseling services.</li>
<li>Ability to know guests with similar stay purpose.</li>
</ul><br />
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-size: x-large;">3-Culture-centered, Authentic, Original, Local and Traditional</span></div><br />
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<div></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjaYbRSJKya3IMM1f53s4CksNptDe1x_8aqIgWFH7d1k85nYmca95iQ-ollY85IAE5kPnjzMGgDoqTvKm_0rXvFlp4UBE1I-Rn4VpqD5YihPeqyeb_oTAXMnlmp_P12H2Is4j3n10j-oM/s1600/Traditional.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" gu="true" height="281" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjaYbRSJKya3IMM1f53s4CksNptDe1x_8aqIgWFH7d1k85nYmca95iQ-ollY85IAE5kPnjzMGgDoqTvKm_0rXvFlp4UBE1I-Rn4VpqD5YihPeqyeb_oTAXMnlmp_P12H2Is4j3n10j-oM/s400/Traditional.png" width="400" /></a></div><br />
<ul><li>Daily wisdom from culture to change on room walls, lobby, lifts and other facilities.</li>
<li>Do’s and Don’ts book upon check-in.</li>
<li>Hotel to include a social local gathering room where guests can mingle with local people.</li>
<li>Hotel’s own networking site where guest can build relationships with local people before arrival.</li>
<li>Hotel to offer local drinks and snacks in hotel lobby and rooms.</li>
<li>A complementary book/e-book about the culture upon check-in.</li>
<li>Receive you with tea or coffee option on reservation.</li>
<li>Check-in tent (very luxurious one)</li>
<li>A local traditional grilling activity.</li>
<li>Running a club for locals who’re interested to get in touch with guests including business people, families, tourists.. etc.</li>
<li>Restaurant offers meals cooked by local people.</li>
</ul><br />
<div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">Following are the posts on the intensified hospitality project on Auroralahti:</div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-project-outline.html">Intensified Hospitality- Project Outline</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">Intensified Hospitality: Service Style Cards (this post)</div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-concept.html">Intensified Hospitality: Concept Blending</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-first-concept.html">Intensified Hospitality- First Concept: Intented</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-second-concept.html">Intensified Hospitality- Second Concept: Moment Share</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><a href="http://auroralahti.blogspot.com/2010/06/intensified-hospitality-third-concept.html">Intensified Hospitality- Third Concept: Weave & Style</a></div><div class="separator" style="border-bottom-color: initial; border-bottom-style: none; border-bottom-width: medium; border-left-color: initial; border-left-style: none; border-left-width: medium; border-right-color: initial; border-right-style: none; border-right-width: medium; border-top-color: initial; border-top-style: none; border-top-width: medium; clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><br />
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</script>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com6tag:blogger.com,1999:blog-1587096140564996941.post-75498674243989725412010-05-21T12:26:00.000-07:002010-06-16T20:50:41.885-07:00Lightnings: Hug the Risks<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjETBgSqyr47xcPH3cDddL3vY2p5GU2_NiECiee-QgHuTGYyKMFwvNYwznY79VCZryutH8tszfU57fo-sSv0mdAa1sZwq4Y3wwzYZKO3yf2GX4BBb6WNTPofrARHwnfqZeR9HTkawJDHR4/s1600/j0423052.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" gu="true" height="422" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjETBgSqyr47xcPH3cDddL3vY2p5GU2_NiECiee-QgHuTGYyKMFwvNYwznY79VCZryutH8tszfU57fo-sSv0mdAa1sZwq4Y3wwzYZKO3yf2GX4BBb6WNTPofrARHwnfqZeR9HTkawJDHR4/s640/j0423052.jpg" width="640" /></a></div><br />
"Never forget that only dead fish swim with the stream"<br />
<br />
"And the trouble is, if you don't risk anything, you risk even more." <br />
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"Come to the edge. We might fall. Come to the edge. It's too high! Come to the edge! And they came, and he pushed...... and they flew." <br />
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"There's no safety in playing it safe as change is the underlying of everything. It'll be the most dangerous to lean to it think that it's safe"<br />
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"Half the failures in life arise from pulling on one's horse as it is leaping."<br />
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<!-- AddThis Button END -->Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com0tag:blogger.com,1999:blog-1587096140564996941.post-63467987656860301242010-05-18T14:41:00.000-07:002010-08-22T22:36:05.742-07:00Google & Pixar: 2 Cases of Culture Creation in Innovation Centered Businesses (3)<span class="Apple-style-span" style="font-size: x-large;"><b>Be Customer-Focused and the Rest Will Follow</b></span><br />
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Being customer-focused simply means that you dream, plan, design, implement and improve with customer in mind. And the first customer to think of is your internal customer. Carefully, selecting the right people who meet the requirements and comply with the business culture is vital. Google’s executives participate in the hiring process themselves and review every single offer. In the early days of Google, having previous work experience was negative as it means that your experience may contradict with the model. <br />
One of Pixar community’s basic beliefs is that talent is rare. Pixar is very strict with their bringing in of the required fresh-bloods. Once, you have your internal customers in, empowering, supporting and rewarding them is crucial for your success with the external customers.<br />
Be customer-focused and don’t mix the business goals with the financial objectives. Eric Schmidt sees Google’s goals to include end-user happiness with search and advertising, growing and scaling the business as it grows and the construction of Google’s network of partners to achieve the other goals. Eric believes that the business financial objectives of maximizing shareholder’s value or revenues are a subsequent of achieving the goals.<br />
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<span class="Apple-style-span" style="font-size: x-large;"><b>Water It, It’ll Grow</b></span><br />
Culture is not an injection; it’s something that develops overtime. The more it remains the more fruits it will have which in return will enrich the culture and widen the culture’s adoption. Google’s culture defined its outcomes. The culture drew the behavior and all the executives were playing according to the rules. Many Google’s executives have grown up inside the company and they breathe the culture. Google’s dynamic culture has moved to different ways of thinking in the software development industry, the web as a whole, and introduced the agile development to the product and service development. Any business’s culture should be affecting all aspects of business starting from strategies down to job descriptions and even buildings. Google’s strategy is known to have been written in a couple of minutes on the board before one of the 2 founders had to run for dinner, while the other filled in the details. Steve Jobs’s Pixar building is a piece of art that aims in supporting a high level of communication and interaction among Pixar’s team.<br />
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More posts in this series:<br />
<br />
<a href="http://auroralahti.blogspot.com/2010/05/google-pixar-2-cases-of-culture.html">Google & Pixar: 2 Cases of Culture Creation in Innovation Centered Businesses</a><br />
<a href="http://auroralahti.blogspot.com/2010/05/google-pixar-2-cases-of-culture_18.html">Google & Pixar: 2 Cases of Culture Creation in Innovation-Centered Businesses (2)</a><br />
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</script>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com0tag:blogger.com,1999:blog-1587096140564996941.post-61027222346048678332010-05-18T14:37:00.001-07:002010-08-22T22:37:08.565-07:00Google & Pixar: 2 Cases of Culture Creation in Innovation-Centered Businesses (2)<span class="Apple-style-span" style="font-size: x-large;"><b>Empowerment Is a Key</b></span><br />
Empowering your carefully selected teams is a must. When you empower your team members you’ll leverage and develop their leadership skills, they’ll feel more responsible to the business and they’ll take the risk to be initiative and to innovate. We all want to have an impact and the key is empowerment. Amongst 3 main principles of Google’s management style empowerment was one in addition to communication and moving quickly. Google considers the empowerment of smart people one of the major success factors. Driven by the university theme, Google teams are busy doing what they are empowered to do and what they want to do, and they come back only when they feel they need help. <br />
Pixar values empowerment and considers it one of its success factors. Pixar defines production leaders who have full power on the movie creation from beginning to end. The leaders are powered by a creative brain trust that serves as an advisor to the leaders; the creative brain trust includes senior figures from Pixar. Leaders have the full authority to take or to leave the creative brain trust’s advice <br />
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<b><span class="Apple-style-span" style="font-size: x-large;">Free Up the Communication</span></b><br />
Just as how Google listed communication amongst their 3 main principles, they took this into action. Google’s decisions are not taken until a disagreement is reached, discussed and a decision is taken after that. Google have some internally planned practices and values that are there just to enforce a dialogue. At a certain point of their history, Google went thru what they called “the disorg” in which they literally got rid of all the executives and the whole 150 employees reported to 1 person.<br />
Pixar’s model of communication differentiates between communication structures and decision making processes. Everyone in Pixar has the right to communicate with anyone to get something done. The manager doesn’t have to be aware of everything. Pixar believes that it must be safe for everyone to offer his ideas. Pixar has a very organized process of doing daily reviews of the work while being done, which they call the dailies. This process established the concept of freedom to show your work unfinished, it doesn’t have to be perfect to be presented.<br />
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<b><span class="Apple-style-span" style="font-size: x-large;">Break Them If You Know Why and How</span></b><br />
It’s so clear that Google, Pixar and multiple other businesses have broken rules everyone in the management field thought were a must. The core concept here is, is it the best, is it fundamental and how do we manage the risk? Google’s executives believe that Google is Chaos, but they believe that they are still a high-performing organization. Google’s risk mitigation in all the innovations, including their management style, relies on smart people, quick moves and debated decisions as a risk elimination procedure. <br />
Pixar believes that in order to do their job well they have to be in a big risk. They simply have to do things and so they have to remain scared all the time. Pixar’s mix of risk mitigation tools includes their talented people, the community spirit and very well-designed post-mortem meetings.<br />
<br />
More posts on this series:<br />
<a href="http://auroralahti.blogspot.com/2010/05/google-pixar-2-cases-of-culture.html">Google & Pixar: 2 Cases of Culture Creation in Innovation Centered Businesses</a><br />
<span class="Apple-style-span" style="color: #003366; font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: 26px; letter-spacing: -1px;"><b><span class="Apple-style-span" style="color: black; font-family: Times;"><span class="Apple-style-span" style="font-size: medium; font-weight: normal; letter-spacing: normal;"><a href="http://auroralahti.blogspot.com/2010/05/google-pixar-2-cases-of-culture_7379.html">Google & Pixar: 2 Cases of Culture Creation in Innovation Centered Businesses (3)</a></span></span></b></span></span><br />
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</script>Mahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.com0tag:blogger.com,1999:blog-1587096140564996941.post-27580573053426998372010-05-18T14:36:00.000-07:002010-08-22T22:34:06.635-07:00Google & Pixar: 2 Cases of Culture Creation in Innovation Centered BusinessesCulture is a crucial aspect of any business. In reality, distinct and unique cultures of successful businesses can pass the limits of an organization to the industry or even to the level of setting new global business and non-business cultures. Culture is not really the business’s perfume; it’s the essence and the core. It determines who should be running the company, what products or services the company will offer, how it will be offered and what should customers expect from the business.<br />
Apple inc. has a distinct culture that you’ll get a glimpse of in whatever interaction you do with the brand, its philosophies or any of its products or services. It takes much to create a distinct culture and it takes a lot more to get it spread, blended and overflowing to the entire industry or business world. In this short article, we’ll explore how innovation-centered businesses like Google and Pixar created, developed and multiplied their culture.<br />
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<span class="Apple-style-span" style="font-size: x-large;"><b>The Culture Theme</b></span><br />
Coming from an academic background, Google’s founders didn’t know the difference between university and business. Regardless of this being the truth or Eric Schmidt, the CEO of Google, was just joking, Google has adopted very fundamental concepts and practices that simulated the university and its culture. “Everything was being debated as if new”, Eric Schmidt said in description of his astonishment of how decisions are taken in the early days of Google. The “everything important has to be debated” rule, remains a very fundamental aspect of Google’s decision-making process until today. Eric describes one of his 2 main responsibilities as a CEO, in the empowered model of Google, as having to make sure that everything important is debated, and the second as putting pressure to make this happen quickly as business is speed.<br />
Edwin Catmull, the president of Walt Disney Animation Studios and Pixar Animation Studios, defines Pixar’s culture theme as of a community. This community culture contributed to many of Pixar’s successful productions and led to radical management innovations in the movie industry. The community culture of Pixar requires Pixar to have all of the teams and creatives as fulltime employees. All of Pixar’s stories, worlds, characters..etc are created internally. The team members are involved on a daily basis and throughout the project which may take 4-5 years of work. ” I know what I’m describing is the antithesis of the free-agency practices that prevail in the movie industry, but that’s the point: I believe that community matters” says Catmull. <br />
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<b><span class="Apple-style-span" style="font-size: x-large;">The Culture Emerges</span></b><br />
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Cultures are not processes that you can import and apply right away. The human aspects of cultures require them growing in their environments. This makes the culture very much tied to the leadership that enforces it. Google’s culture seeds were available there from day one and it emerged and got clearer overtime. When we say that cultures emerge, this doesn’t mean that a culture is not transferable.<br />
In certain stages cultures could be transferred and work as in the case of the merger of Pixar with Walt Disney company. Pixar’s team started to transfer the culture to Disney animations studios.<br />
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<span class="Apple-style-span" style="font-size: x-large;"><b>Shared Vision</b></span><br />
The shared vision is one of the aspects that hold teams together. It helps them know the direction and figure it out on their own when needed. Shared vision around innovation is a connector that holds the souls of the Google team together. Pixar’s team shared vision of detail-oriented excellence and uncertainty is a driving force.<br />
<br />
More posts in this series:<br />
<a href="http://auroralahti.blogspot.com/2010/05/google-pixar-2-cases-of-culture_18.html">Google & Pixar: 2 Cases of Culture Creation in Innovation-Centered Businesses (2)</a><br />
<a href="http://auroralahti.blogspot.com/2010/05/google-pixar-2-cases-of-culture_7379.html">Google & Pixar: 2 Cases of Culture Creation in Innovation Centered Businesses (3)</a><br />
<br />
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