tag:blogger.com,1999:blog-1587096140564996941.post6978335794078279362..comments2016-01-11T07:19:55.078-08:00Comments on A U R O R A L A H T I - The Inspiration Bay: Intensified Hospitality: Service Style CardsMahmoud ABDELRAHMANhttp://www.blogger.com/profile/14110067725298814214noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-1587096140564996941.post-90815440735766700972010-06-07T23:49:42.432-07:002010-06-07T23:49:42.432-07:00I see that your comment is on the service style ca...I see that your comment is on the service style cards method and no this is not my method. I just used it to come up with ideas but I studied it in the service design processes and methods course. The method that I came up with is the concept blending, and I just found out yesterday that there's something with the same exact name but I'm not sure if it refers to the same idea. In general I didn't register it. Feel free to use it and please do mention the source. I'm also ready to participate and offer some ideas as a contribution as I do really like ideation and concept development. Feel free to ask for help. My best wishes for success in your project.Mahmoud ABDELRAHMANhttps://www.blogger.com/profile/14110067725298814214noreply@blogger.comtag:blogger.com,1999:blog-1587096140564996941.post-38677044731096751592010-06-07T23:36:24.454-07:002010-06-07T23:36:24.454-07:00Hi Mahmoud,
I really liked your method...Is it a...Hi Mahmoud, <br /><br />I really liked your method...Is it already trademarked? I am working on the issue of service design especially developing service concepts for city planning. Could I use your idea in our case and modify it a bit? Of course mentioning the source for the method...<br /><br />regards, Katriina<br />Agora Center<br />University of JyväskyläAnonymoushttps://www.blogger.com/profile/14816931073628253033noreply@blogger.comtag:blogger.com,1999:blog-1587096140564996941.post-40125716303512513322010-06-06T06:31:09.089-07:002010-06-06T06:31:09.089-07:00Thanks Malene for your valuable comment.
I follow...Thanks Malene for your valuable comment. <br />I followed Stefan Moritz model of service design. The design process phases are understanding, thinking, generating, explaining, filtering and realizing. <br />Before I get to the generating phase I did both understanding and thinking. <br />Understanding is about gathering data (qualitative and quantitative) to find out possibilities, problems, resources and constraints for the basis of design process.<br />In the understanding phase I had interviews with the management, the staff and customers. I analyzed the online reviews of the hotel as well as the reviews of hotel internal feedback forms. I did environment description and service experience where I tried the service myself by the hotel and by a sample of the competition. It was a mystery shopper kind of thing. It also included taking photos, laying out the customer experience against the area map and hotel floor plan. Analyzed reports of check-in and checkout to support profiling. I ran 2 observations sessions as well.<br />Thinking phase is about analyzing and interpreting complex data into insights. In the thinking phase I did personas, customer journey mapping, stakeholder mapping, design drivers, benchmarking and affinity diagram. <br />I think that one of the mistakes I did in this research is overworking on the understanding and thinking phases where there was no much time to do the rest of the phases with the same depth. Some of the problems I faced was me being the only one working on the project and also it being a project that I'm after the client for as it's a university project not something that the client himself wanted in the first place.<br /><br />Thanks again for your rich contribution,Mahmoud ABDELRAHMANhttps://www.blogger.com/profile/14110067725298814214noreply@blogger.comtag:blogger.com,1999:blog-1587096140564996941.post-26724764898580489052010-06-06T06:05:38.438-07:002010-06-06T06:05:38.438-07:00Very interesting and nice. I am working with conce...Very interesting and nice. I am working with concept development within the hospitality industry. Before I make a service design I make interviews with the guests and make workshops - then I make new innovative ideas. How have you costumer reflected to your ideas?<br />I work with the value chain - the guest is in many processes where you can think of many ideas to make the whole experience better.Malene Stub Selmerhttp://www.primus-motor.comnoreply@blogger.comtag:blogger.com,1999:blog-1587096140564996941.post-4930176816052566582010-05-26T02:41:23.740-07:002010-05-26T02:41:23.740-07:00Thanks Joe for your comments. As you said, I'm...Thanks Joe for your comments. As you said, I'm an outsider. Soon I'll be posting the outputs of the concept blending technique.Mahmoud ABDELRAHMANhttps://www.blogger.com/profile/14110067725298814214noreply@blogger.comtag:blogger.com,1999:blog-1587096140564996941.post-41919769188381343222010-05-25T22:00:33.795-07:002010-05-25T22:00:33.795-07:00These are excellent observations and ideas from a ...These are excellent observations and ideas from a hospitality "outsider." <br /><br />Some of your ideas, such as I-phone check in are on the horizon. In fact, in some hotels you will soon be able to use your cell phone as your room key and never actually check in or out at the desk. <br /><br />One idea, however, could be dangerous: As appealing as it may seem, placing a name on a room door could create a serious security problem for the guest.<br /><br />Exellent work, otherwise. I look forward to more of your ideas.Joe at Hotel Makeoverhttp://www.hotelmakeover.comnoreply@blogger.com